5 Content Tactics to Ignite Brand Engagement with Millennials

Many marketers want to step into millennials' shoes, find out their preferences & dislikes, and speak to them in the best way possible. Despite being skeptical of advertising, millennials are fiercely loyal to brands, which gives you a unique opportunity to reach them. Content marketing, one of the newer tools in a brand's arsenal, is leading the way. Related: 5 myths that devalue your content marketing strategy The connection between content and brand loyalty was established by MBC Research. The results of its study revealed that 62% of millennials feel that content drives their loyalty to a brand. Millennials are among the biggest consumers of content online. Take Nielsen's Q1 2016 Total Audience Report which shows that, in the U.S., content consumption by millennials can shoot up to 18 hours per day. Yet, that doesn't make it any easier for marketers who want to target this demographic that can be split into as many as six distinct types. So, how do you encourage this demographic to engage with your brand? Here are 5 top content tactics to help you get started. 1. Rev up the nostalgia Nostalgia works wonders for the millennial generation, as we've seen in the case of Pokà ©mon Go and its phenomenal success. Another example: Disney resonates intimately with millennials because it runs high on emotion. They feel connected with the brand because it was a crucial part of their years spent growing up. It was nostalgia, too, that generated 14 million views for Netflix's reboot of the 90s sitcom Full House. You can infuse nostalgia to amplify your own content by: Using your audio & visuals to tell a story that establishes a strong connection to common memories. Creating interactive content that brings back fond feelings of the past. Remember all those quizzes on Buzzfeed? Use retro charm to deliver a message in the latest content formats. 2. Forget text, embrace multimedia A study from August 2016 shows that the leading social media platforms for millennials were Facebook, Instagram and YouTube. All three of these thrive on images, videos and multimedia content. Yet another survey showed that millennials communicate better via GIFs, emoji & stickers than via text. [Click to tweet ] Brands like Starbucks and Nike are forerunners in creating multimedia content that engages millennials. They use trending formats like Instagram Stories to build brand affinity using micro-content that disappears after 24 hours. 3. Personalize, personalize, personalize Personalization works for everyone, and millennials are no different. Start with curating your content. "Personalized and timely content recommendations are one of the most powerful ways to make your leads stay longer on your website and recall your brand at crucial times. Bloggers and large content publishers vouch by predictive recommendations for awareness, reach and engagement (as opposed to ads)." —Jeff Bullas Personalization requires in-depth research and careful coordination between content creators, technical marketers, automation specialists, customer service and more. While personalization is subjective, the core of your brand messaging and values should remain uniform across the board. A project collaboration tool like Workzone or Trello can keep everyone on the same page. If team-oriented tasks are disorganized, personalization can quickly turn into a mess. 4. Let influencers do the talking According to Nielsen's Millennials on Millennials report, this group is distracted. They'll easily find ways to avoid advertising when given the chance. In fact, they're more likely to depend on word-of-mouth and social media. Enter influencers. Social media influencers can help you spread the word about your brand. This tactic can give you an edge over traditional advertising, because millennials trust influencers more than they trust ads. Also, influencers can come up with interesting content that you might not have thought of—as demonstrated by the Clorox brand Brita. Teaming NBA superstar Steph Curry with King Bach, a social media influencer, Brita generated an ad for YouTube that earned 2 million views and led to a 2,000% mobile search lift. 5. Encourage user-generated content In contrast to baby boomers, millennials are more likely to trust user-generated content. Be it a status update, review or blog post, they take everything into consideration to form an opinion. For example, if someone's considering a particular shade of lipstick, they'll likely look at swatches and reviews posted by their peers and other users, rather than trusting the experts. One way to generate user content is experimenting with branded hashtags. From KFC's #NationalFriedChickenDay to Oreo's #OreoHorrorStories, good hashtags can work wonders for brand awareness. It might take some innovation, but finding a winner is well worth your time. Key takeaway Millennials are going to remain a favorite demographic of marketers for the near future. Keep up on the latest tools, techniques and channels emerging on the market, and use them to propel your content and brand engagement. Learn how Lucidpress can streamline your brand's content marketing and keep your whole team on the same page.

Ethical Judgement Methods - 1195 Words

Ethics are a standard of right behaviour controlled by our moral principles. Our ethics control our actions, what we believe in and say is somewhat affected by our ethics. Although our ethics play an imperative role in our lives it sometimes may be limitation, especially when it comes to knowledge our ethics may become an obstacle. Some say ethics there to protect us, some argue they are a hindrance. Our ethics come from two major ways of knowing which are emotion and reasoning. This essay will tackle the knowledge issue which is â€Å"Is our ethical judgements hindrance on our knowledge a good thing?† I will be focusing on two areas of knowing which Natural Sciences and the Arts. To some ethics can simplify life, by just following what their religion or what their culture say. For example ‘you shall not kill’; this is a worldwide ethical view. It is seen in many religions and culture this gives a sense of order. On the other hand when someone is being raped and their only source of defence is to kill the person who is raping her or him. Would this still be unethical? On the other hand ethics can also not give straightforward answers, because everyone is different, because our ethics come from our culture, environment and the societies we surround ourselves with. Some say the source of our ethics is empiricism. This can sometimes lead moral principles clashes. So whose ethics values are right? Even when it comes to individuals their ethics are never consistent. Most peopleShow MoreRelatedEthical Judgements Limit the Methods Available1400 Words   |  6 PagesMeanwhile the arts is a discipline in which we express both ethical and unethical ideas that are more subjective. Both areas of knowledge are affected by the ethical judgements that people make in the production and of knowledge. Ethical judgements are related to human moral values and they affect how people should or should not act (Dombrowski, 2007). Even though some may say that ethical judgments vary by subject, location and time, but all ethical judgments have to be by conscious choices. ThereforeRead MoreEthical Judgments in the Arts and Natural Sciences1390 Words   |  6 Pages Ethical judgements are a very potent limiting factor in both the arts and natural sciences, and although these judgements are often times subjective to specific people or cultures, they are extremely beneficial. The exploration of these ethical judgements is vitally important in order to understand why exactly they are thought to limit the methods available in the production of knowledge in these areas, but must also be looked at with a fair and balanced perspective. To begin with, the definitionRead MoreJudgement On Clean Air Or Money1343 Words   |  6 PagesJudgement on Clean Air or Money Economic development will damage the environment more or less, so the choice between the economic development and environmental protection has always been a difficult social problem that challenges many developing countries. China has been suffering by its air pollution for years because people burn too much fossil fuels with few regulations before it become a serious social problem for the whole country. United States as the top of developed countries is also notRead MoreEthics, Art, and Natural Science1353 Words   |  5 Pagesthe question- to what extent, do ethical beliefs limit our ability to effectively study the arts and natural sciences? To understand how ethics affects both natural science and the arts, it is important to have an understanding on the topic of ethics. Ethics as defined by Aristotle reaches down into the unfathomable world of the human psyche. The first step to understanding ethics begins with understanding that ethics stems from moral judgements. A moral judgement is simply a determination of whatRead MoreThe Ethical Decision Making Of Bilingual People Essay1510 Words   |  7 Pagesresult of that many people speak both Chinese and English. This research paper discusses the ethical decision making of bilingual people to challenge the most common theory that ethical decisions does not differ regardless of what language the subject is making it in. Given the rapid globalization many accounting students and professionals speak multiple languages and this profession require people to make ethical judgments in complex situations. And there has been very limited prior research in thisRead MoreQuestions O n Personal Morals And Ethics956 Words   |  4 Pagesindividual (Ianinska Garcia-Zamor, 2006). The common thread is right from wrong and following those standards when making decisions and dealing with people. According to Guffey and Loewy (2015), there are a set of question to ask when trying to make an ethical decisions. Some of these same questions can be applied to moral decision making as well. For example, how would one feel if family, friends, or coworkers found out about the decision to do whatever it takes to keep a job, even if it were unethicalRead MoreEmotivism1571 Words   |  7 PagesEMOTIVISM LOGICAL POSITIVISM Logical positivism embraced a scientific method for verifying knowledge – a process of verification – which excluded the possibility of moral facts. This shows the influence of David Hume (1711-1776), who believed that sentiment was the source of right and wrong. If you decide to help someone in need, you do so because you have feelings, not because you have reason. Hume believed in a common feeling for each other’s welfare. We all have a capacity for compassion, butRead MoreDoes Proof Can Be Better Than Others? Essay1210 Words   |  5 Pagesexperiences and how they might be coloring my judgement. I believe these are important aspects to consider when making a reasoned judgment. First, you must look at each and distinguish arguments on both sides of your argument. Then you identify and consider the relative strength to each. When you consider these aspects, you are able to first identify both sides of the argument and choose strong evidence that will take you closer to forming your own reasoned judgement. I believe this is important as it givesRead MoreEthical Judgement Can Restrain Someone from Expanding Their Knowledge1160 Words   |  5 Pageschild, I obeyed the rules, for the most part. But now, as a young adult, I realize that my parents ethical judgement towards profane music, impacted my understanding of the true purpose of hip hop music and the goal of the artists. I came to the realization that ethical judgement can truly restrain someone from expanding their knowledge. I then began to wonder to what extent can the ethical judgement towards the mechanisms utilized in the arts, and other areas of knowledge like the natural scienceRead MoreEthics And Management : Ethical Considerations By Observers Of Earnings Management909 Words   |  4 PagesAbstract. The article reviewed was Ethically Related Judgments by Observers of Earnings Management. The abstract emphasizes that the earning management is the major ethical issues in acco unting. Regulators and investors examine professional judgment through legal books (p. 285). Introduction. The author studies accounting methods, earnings management, and financial reporting to examine the ethicalness of judgments. Management’s ethics play a key role in earnings management activities and financial

Where Do I Fit In Essay - 1488 Words

American Sign Language(ASL) has been for many years the main way the deaf communicate and is also extremely important to the deaf culture. To the hearing world, being deaf was always considered a handicap and for that reason they came up with what is called a cochlear implant, causing great debate within the deaf culture. The invention of the cochlear implant has the deaf worried that their culture will be destroyed, while the hearing world find that it will better there lives, not realizing that this procedure is not a cure and will leave the deaf confused as to where they belong in society. While hearing aids amplify sounds so that a damaged ear can pick them up, cochlear implants send electrical signals directly to the nerves of the†¦show more content†¦pag). Supporting this procedure would be like throwing everything that they fought for away, it would have all been pointless. There have been cases in which children who were born deaf were automatically forced upon a coc hlear implant and as adults they resent their parents for the choice they made. Supporters do not realize that a cochlear implant is not an automatic cure for being deaf. Those who have had the cochlear implant done, are probably only able to make out about 50% or 60% of what is being said to them, and some nearly hear anything (Cochlear implants n. pag)) This only goes to show that it is most likely a better choice for the child that is deaf to attend an all deaf school. If not they will miss much of what is being said in class and will probably even need an educational aid to take the notes for them(Cochlear implants n. pag). Publisher Mathew Moore of Deaf Life magazine says, Deaf people have created a marvelous language that transforms a mere disability into something that can be worth celebrating,(Cochlear implants n. pag). American Sign Language is truly a beautiful language and should be embraced by those who are deaf. Since 90% of deaf children are born to hearing parents, these parents should also make the effort in trying to learn this language as well and give their child a chance to learn about the deaf culture. Joseph Petrisch who became deaf at the tender age of two due to a sickness says, My parents onlyShow MoreRelatedFinding Your Place in High School828 Words   |  4 Pages â€Å"Why fit in when you can stand out?† You have been told this your whole life. But whose responsibility is it to find out where you fit in, yours? Or your peers? Your adolescent years are all about trying to not stand out, and trying just as hard to fit in with the â€Å"in crowd.† You use more energy trying to â€Å"fit in,† instead of just spending all your energy on being who you really are. A group of friends are suppose to have things in common, but that is hard when everyone is putting up a fake personaRead MoreArgument Against The Claim That Business Is Not A Profession Essay1020 Words   |  5 Pageswell as providing a service that is in need. In this essay, I will debunk Pritchard’s argument against the claim that business is not a profession. First I will discuss how business is a profession because it involves formal education of knowledge and skills that a client acquires. Then I will show that the sole purpose of business is not to simply just generate a profit but can expand further. Finally, I will explain how business can fit Plato’s model of a craft. Pritchard claims that business isRead MoreCollege Board Webinar : The College Selection Process1668 Words   |  7 PagesBoard Webinar: The College Selection Process: Find the â€Å"Best Fit† I attend CollegeBoard the College Selection Process: Find the â€Å"Best Fit† webinar. There were two presenters Melissa Caperton, Senior Associate, American Council on Education American College Application Campaign (ACAC) and Dr. Venisa Green, Professional School Counselor, Percy L. Julian High School, Chicago Public Schools. I would definitely recommend this webinar because I have learned a lot how to increase the number of first-generationRead MoreHow Curriculum Is Implemented All Within The California Public School System1117 Words   |  5 Pagescurriculum is developed, how decisions are made on who teaches what, and how curriculum is implemented all within the California public school system. I believe the core mission of being a teacher is to deliver meaningful curriculum to our students which will allow them to successfully pass each grade level and become productive members of society. How do we, as teachers, accomplish this when so many curriculum models have been developed, used, criticized, tossed out, and replaced with something â€Å"better†Read MoreEssay about Laboratory Assignment: Virtual Microscopy1615 Words   |  7 Pagesresponses to the questions below where indicated. Remember to save your work frequently. Viewing Magnification, Field of View, and Specimen Size 1. On the UD Virtual Compound Microscope, examine the onion root tip slide at 400X viewing magnification. Ensure that the image is centred. What is the approximate size of an onion root tip cell? Show your work and specify which dimension of the cell (length or width) you are using. (2 marks) RESPONSE: The dimension of the cell I am using is length. The numberRead MoreIdentity And The Concept Of Self1217 Words   |  5 PagesThrough these past units I have learned several things about identity and the concept of self. Self concept is the intellectual and theoretical awareness and constant regard that conscious beings hold with regard to their own self. Elements of a persons self concept include but are not limited physical, psychological, and social attributes and can be affected by its attitudes, habits, beliefs and ideas. These factors can each be condensed to the common ideas of self esteem as well as self image.Read MoreCharacter Analysis : Claire Standish 1549 Words   |  7 PagesClaire Standish, the prom queen, fits into Identity vs. Role Confusion, Conventional Morality, and the Moratorium stage. Starting with Kohlberg’s Moral Development, Claire fits into the Conventional Morality stage. Claire is the most popular girl in their high school and is constan tly surrounded by many friends. Bender even goes as far as to say, â€Å"School would probably shut down if you didn’t show up!† Claire agrees with this statement and when talking to Alison later in the movie she says, â€Å"YoureRead MoreSocial Justice, The Fair Distribution Of Societys Benefits And Responsibilities And Their Consequences1386 Words   |  6 Pagesshare are not given. In this RCA I will reflecting on how employees of Brampton Civic Hospital are treated with Equity and how nurses provided ethical care based on culture, beliefs and health status of the employee at Occupational Health. Every employee at Brampton civic hospital has to be screened through the occupational health nurse before they start the employment. The occupational health nurse screen them for mandatory immunization, Tb tests and mask fits. So, what if the employee has religiousRead MoreAccepting Others in Adolescence Stage643 Words   |  3 Pageslifetime goes through the Adolescence stage, where they feel like they don’t fit in. They try so hard to fit in and be accepted by others, but yet there is still something about them that isn’t the same as everyone else. Whether or not it’s trying to fit in with the â€Å"populars† or trying to not be the next person to be bullied, they can’t seem to find what they are looking for. Those â€Å"popular† people may think that they can’t take action and help those who don’t fit in, but they can. Accepting others forRead MoreFree will vs. Determinism1124 Words   |  5 Pagesfor this assignment, I po sed the question of free will vs. determinism to a philosopher friend, whose response was â€Å"I don’t care.† He feels that the question is not worth asking because it will not impact our actions anyway. Which ultimately makes him somewhat of a determinist I suppose, though I’m sure he would disapprove of being classified as such. In the end, I settled on the topic of free will vs. determinism because lately it seems I am often faced with situations where my ability to exercise

Groupon Case analysis free essay sample

Groupon, a new internet coupon sensation, was formed in Chicago to gain exposure to new businesses through discounted membership deals and has been on the rise ever since. This particular case study attempts to elaborate on the success of Groupon and how it works. The e ­coupon was designed to help business owners appeal to new prospective consumers by advertising group discounts on products and services. There are a range of businesses that are advertised on the website. One can find discounts on spa packages, concert tickets, dinner and dessert specials, and more. The way it works is, the business owner makes a deal with the website by offering a discount on a product or service and tells how much they are willing to accept for it and the amount they’re willing to give away. Then, Groupon advertises the offer for a limited time and receives a finder’s fee once consumers purchase the deals. We will write a custom essay sample on Groupon Case analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The business has full control over the minimum and maximum number of deals they’re willing to offer. If the deal doesn’t appeal to consumers then there is no financial loss to the business owner. The intention of the business owner is not to gain a lot of profit from the deals made? rather the intent is to drive traffic to the business once the deal is over. Moreover, the benefit of Groupon to the producer comes after the deal is over and the benefit of Groupon for the consumer comes while the deal is still going on. It is a way for consumers to not only receive great deals but also establishes buzz marketing and word of mouth. It is very beneficial for those who invest in Groupon to get their services out in the public and gain a wider target market. Table 1 shows comparison of porter’s 5 competitive forces before and after Gro upon Table 1: Porter’s 5 forces pre ­groupon and post groupon Porters Competitive forces Pre ­Groupon Post Groupon Threat of new entrants Low Not too many competitors Medium First entrant advantage not too many survived the competition Bargaining power of suppliers Low industry leader not too Medium many although it increased there are not too many choices for suppliers to make choices any bargains other than groupon Bargaining power of Low High buyers switching costs for buyer is very low or NIL Threat of substitute products Low first in business Medium same as suppliers Industry Competitors Low High Market Size Small Large Market Growth Medium  ­ People did not understand the groupon business Rapid Business Strategy Focus 1. Differentiation 2. Cost leadership First Mover Advantage High Medium/Low IT infrastructure Rare,Valuable,Imitable Not rare,Valuable,Imitable Information Repository Rare,Valuable Rare,Valuable Technology Skills IT management skills Medium Rare,Valuable,Imitable Medium Rare,Valuable,Imitable Relationship skills very rare,valuable,Difficult to Imitate very rare,valuable,Difficult to Imitate

Symbolic Significance in Chinese Culture and My Life free essay sample

We need to see the history of dumplings to find out the answer. Back to hundred years ago, dumplings are more like delicacy rather than a nice food to appease people’s hunger. When China was an economically backward country, people always eat cheap roughage such as corn, millet or rice as main meal. Smith describes rice is â€Å"a basic component of routine domestic and ritual activity. † (Smith, 2006) Dumplings were not the same thing. They were only appeared in Spring Festival as a decent food to highlight the day. Therefore, food like dumplings was also represented a happy and wealthy life that people wanted and pursued. Because of this reason, dumplings could have an outstanding impact in people’s everyday life. Although in nowadays dumplings is not a luxury food any more, people are still enjoy having dumplings whenever traditional festivals. The thousand years custom have formed to a culture appearance, carry down from generation to generation. We will write a custom essay sample on Symbolic Significance in Chinese Culture and My Life or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page No doubt, dumplings bring Chinese people infinite hope and happy, from past till now and possibly in the future. Dumplings gradually transferred from a general food to an influential mascot. This is because the dumplings are provided a satisfaction for people’s psychological need. In another words, Chinese people gave the auspicious meaning to dumplings in the process that people tried to create a health and good life. In the variable kinds of Chinese traditional food, dumplings are not the most â€Å"coroneted† one, but people only chose dumplings as a mascot. According to Lee, â€Å"a group’s customs and rules about appropriate social behavior can reflect important cultural values. (Lee, 2009) Except dumplings are very delicious, I think its unique looking is more correspond with Chinese national characteristics. Dumplings are a classic farcie food, contrast with burgers or pizzas, which all the material is clear at a glance. No matter what the stuffing of a dumpling is, people cannot know just by looking at it. The hidden character of dumplings just corresponds with Chi nese diffidence personality. Therefore, the decision was made by Chinese people according to their own appreciation standards, which meet their psychological needs. There are many different customs about dumplings in different regions of China. My grandparents are living at a country side in the north of China. They have a custom that bride needs eat dumplings in the wedding day. When I was very little, the bride was carried by a sedan to bridegroom’s house on the wedding day. Before that day, the mother of the bride would prepare 40 dumplings and hide them under the sedan seat. When the bride arrived on the husband’s home, the relatives would boil the hided dumplings for the bridal and the groom. The entire process means the new couples will happy and together forever. Lenkeit says that â€Å"culture is constantly changing†¦It changes internally through innovations and inventions-new ideas and combinations of old ideas to create new things. † (Lenkeit, 2009) This point explains the change of this custom. Since woman do not use sedan any more, a new â€Å"rule† replaced the old custom applied in weddings. In recent years, the mother of the bride will make some really spicy dumplings and ask groom to eat. She uses the â€Å"terrible† dumplings to show that it is not easy to get her daughter. In addition to those customs of dumplings in my hometown, dumplings also have impacts in my recent life. This is the second year since I came to US. I spend Spring Festival with my friends last year. We made a great dinner and many dumplings together to celebrate the most important holiday of the year. Like the customer for Christmas that people usually buy gift for their family members, the heart of Spring Festival is making and eating dumplings. Carrier indicates that the gift creates problems â€Å"because the objects people confront in such societies overwhelmingly are impersonal commodities. And because these objects are impersonal, they do not make good gifts. † (Carrier, 1993) For this point, dumplings would never cause problems. Although people could easily buy dumplings from supermarket, making dumplings is also an important part in Spring Festival. The process of making dumpling is more complex than making other food, but the process allows people stay together and communicate. In conclusion, dumplings are indispensable in Chinese traditional activities.

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Assignment On British Petroleum

Assignment On British Petroleum This Paper will concentrate on the organisation known as British oil typically referred to as British petroleum. This reason for this paper would be to examine and evaluate and analyse the present proper position of British petroleum inside the industry also once we proceed further we shall also consider the environment analysis, structural determinants from the concentration of your competition, structural analysis and competitive means of British petroleum, The entire paper continues to be split into three parts, simply one we consider the general analytical techniques like SWOT, PESTEL, suggested by M.E porter , latter simply two British petroleum is going to be analysed within the light of ansoff matrix and BCG matrix, and also the porters five forces, the ultimate part includes suggestions regarding the above mentioned analysis Introduction :- â€Å"BP is among the world’s leading worldwide gas and oil companies, supplying its clients with fuel for transportation, energ y for warmth and lightweight, retail services and petrochemicals items for everyday items† http://world wide web.british petroleum.com/sectiongenericarticle.do?categoryId=3&contentId=2006926 British oil well referred to as British petroleum is world’s major gas and oil company, it is among the the world third biggest company (source Wikipedia: http://en.wikipedia.org/wiki/British petroleum) it’s well know brand worldwide, as well as in business realm it’s much referred to as a corporation that has been positively taking part in vertical integration approach in each and every section of fuel industry, which includes excavation of oil and extraction and production refining distribution energy generation and buying and selling, lately British petroleum continues to be positively including in the introduction of alternative energy assets because it is thought through the finish of the century all of the mobile phone industry’s reserves of conservative f uel deposits will vanish, however British petroleum has its own operation going through in 80 different nations and created roughly 4 million barrels of oil, Bp’s biggest maket share is within u . s . states mind quarted in Houston, the organization continues to be alleged for that threat of environment and safety concern following a recent spill in gulf, British petroleum may be the first company to understand the the long run interest in energy is anticipated to improve by 50% with within the next 2 decades as well as on the British petroleum website it’s mentioned the 85% from the energy demands is going to be met through the non-renewable fuels Medicare Part A:- British petroleum SWOT ANALYSIS: Talents: BP’s History/brand:- British petroleum Among the mobile phone industry’s well know brand that has been operating in the industry forever from the 1800s but formally referred to as Anglo- Iranian oil company , its history itself dictates its stability w ith in the industry, it includes a strong holds within the u . s . states market among the biggest consumer of gas and oil on the planet also Bigger producer within the Gulf:- As British petroleum is has its own strong root hold within the American market the organization features its own refining market and distribution channels thus it features a unique and formidable infrastructure, with the network of their subsidiaries making rivals daunting