Decision Support for Best Practices Lessons Learned

Decision support for best practices: Lessons learned on bridging the gap between research and applied pratice. Today, everyone is looking at best practices for developing a system or making the right choice in acquiring system components. If the right best practices are applied, they help to avoid common problems and improve quality, cost, or both. However, finding and selecting an appropriate best practice is not always an easy endeavor. In most cases guidance, based on sound experience, is missing; often the best practice is too new, still under study, or the existing experiences do not fit the user's context.This article reports on a program that tries to bridge the gap between rigorous  empirical research  and practical needs for guiding practitioners in selecting appropriate best practices. ********** Many program managers would agree that using time-tested â€Å"Best Practices† can help to avoid common problems and increase the quality of a system, reduce development cost, or both. For instance, in a short survey at the 2004 Conference on the Acquisition of Software-Intensive Systems, 48 senior systems and software managers supported the use of Best Practices.However, the same survey indicated that it is hard to find such Best Practices. The survey identified the following reasons for this problem: * Best practices often do not exist (i. e. , they have not been publicly documented), * People do not know of a certain best practice, or * Best practices are not easily accessible (i. e. , there is no central place to look for best practices). The last point matches a more general study by the Delphi Group in which more than 65 percent of the interviewees agreed that finding the right nformation to do their job is difficult (Delphi, 2002). Further research conducted by the U. S. Department of Defense (DoD) concluded that barriers for the adoption of best practices included: * the lack of selection criteria among practices within cost-constrained pro grams, * the lack of confidence in the value of such practices by the program offices, and * the inability to relate practices to the risks and issues programs were facing. In summary, recognizing good practices and  disseminating  them to the workforce seems to be a key issue.To address these issues the DoD Acquisition Best Practices Clearinghouse (BPCh) program, sponsored by several offices of the DoD (DS,  ARA, National Information Infrastructure [NII], and Defense Procurement ; Acquisition Policy [DPAP]), was initiated in 2003 (Dangle, Dwinnell, Hickok ; Turner, 2005). The Fraunhofer Center for Experimental Software Engineering, Maryland (FC-MD) was chosen to develop the initial â€Å"proof of concept† for a system to document, evaluate, and  disseminate  Best Practices.In collaboration with other organizations within the DoD and industry (including  Northrop Grumman  IT, the Computer Sciences Corporation [CSC], and the Systems and Software Consortium [SSCI] ), a prototype system has been built and piloted. It is currently operated and hosted by the Defense Acquisition University (DAU). THE VISION FOR APPLYING BEST PRACTICES The DoD vision for the BPCh initiative is to provide more than just a list of Best Practices. It is to provide an integrated set of processes, tools, and resources which will enable information seekers to identify emerging or ell-proven practices that have been implemented and proven effective. Practices in the BPCh serve as an information resource to individuals  looking for  ideas on how to improve quality and become more effective in their job. Clearly, the vision of the BPCh is not to create another â€Å"data cemetery,† but to develop an information-sharing network around the BPCh repository which will foster relationships between individuals within DoD and also partnerships between DoD and industry leaders.The following types of questions illustrate usage examples: * â€Å"I just heard about accele rated life testing. Where can I find out if it's useful or just hype? † * â€Å"They've just shortened my testing schedule by 30 percent. Are there any practices that can help me better handle that kind of schedule compression? † * â€Å"I want to add inspections to my quality process. Is it worth the cost and if so, what's a good first step? Is there someone I can contact in case of any difficulties? * â€Å"I've taken over an acquisition program just before Critical Design Review (CDR). What practices should I look for in my contractors? † * â€Å"I'm in charge of defining a training course as part of the  continuing education  program for quality improvements. What are state-of-the-art or emerging practices that should be addressed? † The BPCh has been designed with the understanding that a single practice can never be a â€Å"silver bullet† for each and every project/program.This is because some practices may only be useful or beneficial in certain contexts while failing to produce the desired results in others. For example, practices that are absolutely necessary for large, mission critical projects may be too heavyweight for  rapid prototyping  or Web application development. Practices that work well when the development team is located in the same room may not always scale well when the team is distributed across the country. Clearly, there exists no one â€Å"best† answer. Practices that are best for one user might not be best for the next.Therefore, the BPCh tool responds to user queries with a list of practices rated by how well they fit the project characteristics of the user making the query. The presented selection is compiled using the experience other users have had implementing the practice in a similar context. High-quality evidence about a practice is collected and reported with any necessary caveats, so that information seekers have a sound basis for making up their own minds given their need s. APPLYING TECHNOLOGY TO DELIVER BEST PRACTICESTo develop the BPCh tool, we applied FC-MD's EMPEROR approach (Experience Management Portal using Empirical Results as Organizational Resources). This approach makes use of all kinds of available  evidential  data from research and industry, analyzes and packages it, and disseminates it through a Web-based Experience Base. The EMPEROR is based on the experience factory approach, developed by Basili, Caldiera, and Rombach (1994), which has been successfully employed to facilitate  organizational learning  at  NASA  (Basili, et al. 1995), DaimlerChrysler (Schneider & Schwinn, 2001), and elsewhere in  North America, Europe, and Australia (Koennecker, Jeffery, & Low, 2000; Mendonca,  Seaman, Basili, & Kim, 2001). An experience factory provides a way to analyze results based on practical experience, and package what is learned into an Experience Base for new users of the organization to find and apply. Since the users of the BPCh come from a wide variety of organizations and programs, any Experience Base will have difficulties in addressing all user needs.To mitigate this problem, EMPEROR is required to: (a) provide transparency to users, so that they can understand the analysis process and the sources of experience and make up their own minds; (b) rate the â€Å"trustability† of each of the used sources, so that users can judge the degree of confidence they have in the information provided; and (c) provide a completeness and maturity indicator of the practice information taken as a whole, that is, to perform a self-rating based on how much and what quality evidence can be offered. DATA STRUCTURE OF A BPCH PRACTICEThese sections describe how these requirements are implemented in the case of the BPCh. In the BPCh, each practice has one associated Practice Record, containing information about the practice and what is available in the Clearinghouse, and zero to many Evidence Profiles, each of which contains a summary of a single organization's experience using the practice. A Practice Record consists of: 1. A Practice Detail block, which contains information such as the practice name, a short description, and the completeness and maturity indicator for the experience package. . A Practice Summary block, which synthesizes all available evidence data and describes possible application contexts for the practice based on a set of characterizing attributes. This part of the practice record thereby allows different users (i. e. , organizations) to make use of the practice. An Evidence Profile contains an example or report of some type of program that has used this practice, how they applied it, and what results were obtained.Each Evidence Profile contains the same set of context and result fields as the Practice Summary block, except that the information recorded in each field will describe only what has been observed in the given context of the particular piece of evidence. In add ition, the data structure of an Evidence Profile contains a field for documenting its classification of the trustability. TRUSTABILITY OF A SINGLE SOURCE OF EVIDENCE A 20-point scale rates the trustability of each Evidence Profile.A rating of l indicates an  anecdotal  or informal experience; a rating of 20 indicates that the results of applying the practice are rigorously measured and substantiated. Points are based on the following four dimensions: * how the practice was applied, ranging from a single pilot study to use on multiple real projects; * how the results were measured, ranging from an educated guess to a rigorous measurement program; * how the evidence was reported, ranging from an informal  anecdote  to a peerreviewed publication; and who reported the evidence, ranging from a second-hand report to someone directly involved on the team. More information on the rating scale can be found on the BPCh page of the Acquisition Community Connection of DAU (https://acc. dau. mil/bpch). MATURITY OF A PRACTICE RECORD A 4-point scale is used to rate each Practice Record to quickly inform the user of how much, and what type of, information is known about the practice. As required by EMPEROR, this scale focuses on the quality of the overall accumulated information that is available for a practice (i. e. the  synthesized  and packaged information in the Practice Record). Based on the available information we describe the practice maturity as: * No status assigned/Initial entry: A new Practice Record is initially entered into the BPCh when it is nominated by our experts and/or user communities. Typically at this time, only some of the fields in the Practice Detail block are filled in and no Evidence Profiles are available. * Bronze status/Awareness raised: As soon as any evidence becomes available (i. e. , an Evidence Profile has been linked to the Practice Record), the status is set to Bronze Level.For users, the Bronze Level status indicates that th e practice has been nominated by our experts and user communities, and received a preliminary check for applicability. * Silver status/Evaluation performed: When a sufficient set of Evidence Profiles is available, the BPCh experts will fill in the Practice Summary block and the status is set to Silver Level. For users, the Silver Level status indicates that the practice has been selected as promising enough to commission experts in the area to summarize key information.Users can see at a glance what they should know. * Gold status/Continuously maintained: When the summary has been further evaluated (i. e. , vetted) by experts from industry, academia, and government, the status is set to Gold Level. For users, the Gold Level status indicates that the practice has been through a rigorous analysis by a committee of experts in the practice itself as well as by user representatives. Information on Gold Level practices contains the best and widest-ranging experiences we can find. CONTENT STATUS OF THE BPCHWe have been piloting BPCh processes and tools by seeding initial content. At this point the BPCh contains 51 practices at all levels of maturity. Practices that have progressed to Gold Level are those, like inspection/technical review, which have a long history of published industrial experience. Many practices of interest in the area of systems and software acquisition have few documented sources of evidence or experience. Therefore, we are testing different processes for eliciting information from the workforce.Based on the recommendations of our User Advisory Group, the following types of practices are currently our top-priority areas for additional content: *  Earned Value Management, * Risk Management, * Information Assurance, and * Spiral Development Process. We hope that visitors to the BPCh tool will try out the offered features for providing short stories about their own experience with practices in these (or any other) areas. We encourage you to provid e feedback as to whether you agree or  disagree with  the existing experiences that have been entered, or thoughts on our BPCh tool in general.LESSONS LEARNED Based on our experience with the BPCh program and other knowledgemanagement projects, we can formulate some observations which make useful rules of thumb for good practices to build such systems. The BPCh program has been organized along three parallel (but interconnected) tracks, which reflects our first lesson learned. LESSON 1: PROCEED IN MULTIPLE DIRECTIONS SIMULTANEOUSLY Progress in building a knowledge repository needs to proceed in multiple dimensions simultaneously: content collection, tool development, and outreach.Although there is often a temptation to view these as tasks that can be done sequentially (e. g. , first the tool will be built, then  populated, and then it will be advertised to users), we have found this to be an overly  simplistic  view that diminishes the chance of project success. Constructi ng the tool prior to collecting actual content and getting users' feedback almost ensures that important user needs will be discovered late and will require much more effort to implement. Populating the content without getting user feedback leads to a high likelihood that the content will not really address user needs.More importantly, content needs to come from the user community, if the repository is to have a long-term life. We have found that for the research team to generate substantial amounts of content is a time-consuming way of recreating what many users already have at their  finger tips. Finally, engaging in outreach and building excitement in the community of potential users runs the risk of all prototyping efforts: When told how anything is possible in the final system, users often come up with many wish list features that are not really linked to their everyday needs.Moreover, users often get  frustrated  with the slow pace of progress when the system actually ha s to be implemented, and lose interest before the system is fielded. To avoid these problems, we have adopted an  incremental  approach, with content and tool development going on simultaneously and outreach activities to the user community (such as booths at major conferences, or specific User Advisory Group meetings) planned at major milestones.Although this sometimes stretches resources a bit thin, we feel this approach has enabled us to engage periodically with the user community, show them progress since the last  iteration, and get feedback on ever more mature versions of the system, with an initial body of content. LESSON 2: MAINTAIN A CONTINUOUS STREAM OF FUNDING Because of the interconnected nature of all the tasks listed above, having a stable funding stream is crucial.Requiring the team to take a  hiatus  from the project after a release is delivered leads to lost opportunities for user involvement (users find it hard to match their schedule to the development t eam's), leads to new content ideas that miss getting followed up on, may result in the loss of expertise if experienced personnel resources are in transition to other projects during the hiatus, increases the personnel learning curve encountered at restarts, and may result in flagging interest in the user community since momentum generated during outreach is lost.LESSON 3: RECOGNIZE THE RELATIVE MERITS OF CONTENT Our most important lesson learned is a direct implication of the BPCh vision: There is no such thing as a â€Å"Best Practice. † Or, to say it more diplomatically: No practice will be â€Å"best† for every project. Practices that are absolutely necessary for large, mission-critical projects may be too heavyweight for rapid prototyping or Web application development. The implications of this lesson are many.Perhaps the most important is related to the tone of the recommendations that users find: Rather than arguing as an expert that readers should be following a given practice, or else they are doing something wrong, practices should be recommended to readers on the basis that projects of certain type(s) have found it useful. That is, rather than presenting a  foregone conclusion  to users, the system should aim at respecting users' intelligence enough to enable them to draw their own conclusion, providing sufficient evidence as necessary for those decisions to be sound ones.LESSON 4: UNDERSTAND THE LIFE CYCLE OF BEST PRACTICES Practices (and practice information) are not static and have a real life cycle. Major  paradigm shifts  in the software development world can have an impact on which practices are recommended. The practices that seemed to be good fits for most projects, when a  waterfall  life cycle was the most common approach to software development, are not all equally applicable at the current time, when  iterative, spiral, and even agile approaches are probably more representative of the state-of-the-art practice .Our recommendations regarding a structured life cycle for practice information are: 1. A knowledge repository needs to be continually evolving by accepting information on topics of interest and making it available to users as soon as possible. While some quality checking is necessary to make sure that incorrect, misleading, or incomplete information is disseminated outward, it is better to get information to users as it comes in, than to wait and try to create something perfect.Users should be able to see a timestamp on all information so that they can see if the experiences related are fresh and up to date or come from years ago. 2. However, the desire to get information out quickly should not interfere with the need for validation activities that provide higher confidence in the information. These additional levels of maturity should be noted, to give users more confidence in the information they find, but should not be used as aprecondition  for displaying content. 3.Content n eeds to be retired when appropriate. Practices may have a natural lifespan, since the acquisition and development worlds continue to evolve and change on their own. Practices that were good 10 years ago may not be appropriate given today's constraints or technologies. To avoid users finding obsolete information in the repository, reports need to be generated periodically of which practices have received no updates or new experiences in the longest time. LESSON 5: APPLY AGILE STRATEGIES AND PROTOTYPINGTo create the front end of the BPCh tool, which helps users find candidate practices, explore possibilities, and get more information on practices of real interest, we have found that prototyping and agile strategies are extremely valuable for developing knowledge-management systems. Precisely because of the need for parallel activities in different tracks, and the number of  stakeholders  involved (tool developers, content gathering team, end user representatives, sponsor represent atives), an agile approach is extremely valuable.The implementation of the prototype BPCh tool was carried on in two-week increments, at the end of which a releasable version was always available. At the end of each two-week period, a demonstration and planning meeting was held with as many of the stakeholders as could be present. This approach was necessary to help us coordinate and  prioritize  the evolving expectations of the users as well as the necessary changes that were suggested by the content development team, based on what they were finding. As part of this meeting we learned the following lesson: LESSON 6: USE APPROPRIATE LANGUAGESpeak to the users in their language. Do not expect them to learn yours. We realized early on that having the greatest possible content in the BPCh repository would not be of much help if the users cannot find it. To address this we needed to provide multiple paths to the information, so that users could select the path that made the most sen se to them. Some specific lessons learned here included: 1. Organize around common tasks. The best way to reach users is to organize the contents of the repository  according to  everyday activities that the user performs.This helps users see the repository less as an additional activity that they need to make time for, and more as a value-added to the activities that already consume their time. In the case of BPCh, we added several such perspectives (i. e. , indexes to the content) based around activities of importance to different segments of the user community (e. g. , addressing  CMMI  practice areas, constructing a systems engineering strategy, and referencing back to common guidebooks). 2. Push as well as pull information.Rather than always expecting users to take time to come to browse the BPCh tool, information can be â€Å"pushed† outward to the user on a periodic basis. For example, the user could select some practices of special interest, and when new exper iences come in related to these practices a notification is sent via e-mail. 3. Match users to practices based on context similarity. Since no practice will be â€Å"best† for every project, it is important to match users to practices using context characteristics. This provides the users with a pick list of practices that may be useful in their particular situation, in ddition, it may alert the user to practices that they might not have known about previously. For example, if the user selects a few context variables that describe his/her context, then practices can be prioritized and displayed according to whether they have associated evidence provided by users with similar context information. This is a way of indicating that, even if the practice does not answer a specific search query, users like the current one have found this practice useful and it may be something the user should know. LESSON 7: DEMONSTRATE PRACTICAL EXAMPLES TO INTENDED USERTo engage in effective outr each activities, aimed at building up an interested and active community of users of the BPCh, we find the following lesson of relevance: You can not show initial users an empty  depository. In line with the idea that building a tool like the BPCh needs to proceed on three tracks in parallel (front-end, content, and outreach) is the lesson that populating the content cannot come after the repository is built. Showing users a fancy front-end without an initial set of real content may get their interest for a short time period, but is not an effective way of building an active user community.Users need to see a small but representative set of content which they can respond to and start generating ideas for the next content or tool release. LESSON 8: UPDATE CONTENT AND FUNCTIONALITY CONTINUOUSLY To keep interest engaged, when users do check back to the site they need to see that updates have been made since last time. Content needs to be continuously updated and  refreshed  to st ay abreast of trends. If users ever become convinced that the repository does not get updated on a regular basis, this often spells the end of their involvement.Rather, they need to be motivated to come back often enough to find new things and hopefully, as they progress, be motivated to submit responses and ideas of their own showing emerging trends and keeping the content relevant. Thus, user involvement tends to build more user involvement. As users become interested enough to post comments or send  new ideas  to the repository, other users will continue to be interested to show up to see which comments have been added since the last time and possibly find something of interest to their current situation–and more likely to find something applicable.One way we have experimented with–to reinforce this concept–is to list on the front page of the BPCh tool the most recently added practices and highlight ones that have been promoted to various maturity levels (Bronze, Silver, or Gold). Thus, one of the  first things  users see is an indicator of how much progress has occurred since their last visit. CONCLUSIONS This article has presented some of the lessons learned with the BPCh program, which aims to document practices and quickly disseminate them to the users. The BPCh, which is based on the EMPEROR approach, makes use of a two-dimensional rating scale.These scales provide users with a quick overview of the trustability and maturity of the stored practice records. The scales allow users to understand and to draw their own conclusions based on a set of evidence from different contexts, from research studies as well as industrial experiences, and using measures at different levels of  rigor. Practitioners can rely on this information without reading in detail through the different evidence sources, unless they are interested in the very detailed level of information.In addition, ways to collect user feedback and trigger discussions are offered to allow a vivid and growing user community. While initial feedback regarding the BPCh tool has been positive (Turner & Shull, 2005), we are continuing to improve the BPCh program and its associated tool through ongoing research, advisory groups, and user community feedback. We are interested in addressing such questions as: â€Å"How much extra effort to  certify  evidence sets and summaries as correct is worthwhile to users? † or â€Å"Are there subsets or types of evidence that users will find especially worthwhile? We invite you to take a look at our BPCh tool, available at http://bpch. dau. mil. We appreciate all feedback, whether it be submitted through the tool or directly to the authors' e-mail. ACKNOWLEDGMENTS This research was supported with funding from the U. S. Department of Defense (DoD), the  Office of the Secretary of Defense  (OSD), and the Defense Acquisition University (DAU). We wish to thank the members of the BPCh team, from DAU, FC- MD, CSC, and SSCI, for the many productive discussions that have improved this work. REFERENCES Basili, V.R, Caldiera, G. , & Rombach, H. D. (1994). Experience factory. In J. J. Marciniak (Ed. ),  Encyclopedia  of Software Engineering (Vol. 1, pp. 469-476). New York:  John Wiley  & Sons, Inc. Basili, V. , Zelkowitz, M. , McGarry, E, Page, J. , Waligora, S. , & Pajerski, R. (1995). SEL's software process improvement program. IEEE Software, 12(6), 83-87. Dangle, K. , Dwinnell, L. , Hickok, J. , ; Turner, R. (2005, May). Introducing the Department of Defense acquisition best practices clearinghouse. CrossTalk, 18(5), 4-5. Defense Acquisition University.Retrieved from http://bpch. dau. mil Delphi White Paper. (2002). Taxonomy  ; Content Classification–Market Milestone Report. Boston, MA: Delphi Group. Koennecker, A. , Jeffery, R. , & Low, G. (2000, April). Implementing an experience factory based on existing organizational knowledge. In Proceedings of the 2000  Austra lian Software Engineering Conference  (pp. 28-29), Canberra, ACT, Australia. Mendonca, M. , Seaman, C. , Basili, V. R. , & Kim, Y. M. (2001, June). A prototype experience management system for a software consulting organization.In Proceedings of the 13th  International Conference on Software Engineering  and Knowledge Engineering (SEKE). Ottawa, Canada. Schneider, K. , ; Schwinn, T. (2001, June). Maturing experience base concepts at DaimlerChrysler. Software Process-Improvement and Practice, 6(2), 85-96. Turner, R. , ; Shull, F. (2005, November). An empirical approach to best practice identification and selection: The U. S. Department of Defense acquisition best practices clearinghouse. In Proceedings of the 4th International Symposium on Empirical Software Engineering (ISESE  2005)(pp. 33-140), Noosa Heads, Australia. Mr. Raimund L. Feldmann is the technical lead for Knowledge and Experience Management at the Fraunhofer Center for Experimental Software Engineering, MD (FC-M D). Before he joined FC-MD in 2004, Raimund participated in several technology transfer projects in Germany and was also involved in the development of the Virtual Software Engineering Competence Center (VSEK) portal, funded by the Department of Education and Research (bmb+f) of the German Federal Government, to offer up-to-date Software Engineering knowledge to subject matter experts. E-mail address: [email  protected] umd. edu) Mrs. Michele A. Shaw is a Scientist at the Fraunhofer Center for Experimental Software Engineering. Michele supports clients implementing process improvement, measurement, and experience factory concepts. She has over 25 years of experience in Information Technology including software and service development, project management, quality assurance, client care and  subcontractor  management Ms Shaw holds a BS in Business from  University of Baltimore  and a masters in applied  behavioral science  from  Johns HopkinsUniversity. (E-mail address : [email  protected] edu) Dr. Forrest Shull is a senior scientist at the Fraunhofer Center for Experimental Software Engineering, MD (FC-MD). He is project manager and member of technical staff for projects with clients that have included Fujitsu, Motorola, NASA, and the U. S. Department of Defense. He has also been lead researcher on grants from the National Science Foundation, Department of Energy, Air Force Research Labs, and NASA's Office of Safety and Mission Assurance. (E-mail address: [email  protected] umd. edu)

Marketing The Movie Hum Tum Film Studies Essay

In the first six hebdomads of 2004, the amusement industry spent around Rs. 1 billion on movie and music publicities. The norm for a manufacturer was to put about 10 to 15 per centum of the entire production budget on selling and publicities. However, in some instances this bound is stretched to 20 to 25 per centum. Hum Tum was acknowledged as a box office hit in malice of a mild response by the movie critics. The film was targeted specially at the young person, and that was apparent with all the bordering selling activities. Yash Raj Films tied up with multiple administrations merely to unleash an extended selling run for the film. Harmonizing to the selling executives at Yash Raj Films, the strategising for the movie ‘s promotion run started coincident to its production. A sum of 10 to 12 per cent of the production budget was invested in the movie ‘s selling and promotion runs. However, â€Å" the film really got free promotion worth 30 to 35 per cent of its budget, † says Tarun Tripathi, the cardinal ideator of Hum Tum ‘s selling scheme. This was due to the free of cost trades that fell in topographic point for the unit. Before acquiring into the assorted facets of the films selling activities, allow us look at another position. Ad as an industry is turning towards Bollywood. And this entry is non merely restricted to the advertizements in between films, but the advertizement going the very portion of the film. This includes intermixing the trade name in the film as required. Most blockbusters now have a proper blending of the trade name into the narrative line ; nevertheless, during the clip of Hum Tum, this was a comparatively new phenomenon. In the film, Saif Ali Khan is a Times of India cartoonist. Now this association with the taking English day-to-day was: a finance direction technique ; a world angle given to the film by the manager ; or merely a manner of trade name association, is the inquiry. The move is decidedly smart as acknowledged by trade analysts and industry professionals, as its common benefit for parties, – trade name every bit good as the film. Such advertisement remains in the heads of the spectator as it is subtly yet contextual as it merges the trade name in the mundane life of the common adult male. Harmonizing to the movie ‘s selling caput, the quality of the merchandise is the most of import. So while good reappraisal coevals and disposed usage of media can command the word of oral cavity promotion, finally the audience decides how they like the movie and negotiations about it. So neglecting selling does non assist either manner. Let ‘s take a expression at the assorted marketing Tie-ups of Hum Tum:Timess of IndiaIn Hum Tum, Saif Ali Khan is a Times of India cartoonist. He creates cartoon strips of ‘Hum ‘ and ‘Tum ‘ which is a male child and a miss severally. The subject is gender wrangles and it is showcased in a amusing mode through these strips. In order to help the publication of the sketch strips in the newspaper, YRF came up with a alone synergistic sketch strip competition on their site. The user had to assist the lead histrion ( Karan Kapoor ) to explicate more strips with new thoughts. The strip was merely supposed to be a 3 frame strip and it was in Hindi or English. These entries enabled the squad to plan sketch strips on the selected entries, and published them in Times of India – India ‘s prima English daily. The victor got an sole limited edition transcript of the winning sketch strip, autographed by Saif and Rani. Apart from the publication, these sketchs strips were besides covered on the official web site. The strips were a success amongst the readers and they were awaited by partisans. The gags connected with the young person and they were seen discoursing these positions on college campuses, at place, with friends, etc. It was a good wonder generator for what is traveling to be seen in the film itself. This selling thought enabled Times of India to go an of import portion of the movie ‘s content and its association with the YRF trade name got some added equity to the partnership. YRF on the other manus landed a good fiscal and a strategic trade with the taking English day-to-day. Evaluation for the above activity can be measured in the undermentioned mode since there was no existent hard currency escape. Size of the strip * Frequency of the strip * All edition rate of TOI Simultaneously the range of the run can be measured utilizing the expression below: Readership of the newspaper * Number of yearss the strip appeared = this will give us an approximative range figure of the above run.BalladsDuring the movie launch, Lays had introduced two new spirits – Cool Cucumber and Cream and Masala Cooler. This was particularly for the summer. What the selling squad of Hum Tum did was to tout Hum Tum as the ‘coolest ‘ film of the season. This was taken frontward by an SMS competition on the official website www.yashrajfilms.com. To take part in this competition, all one needed to make is SMS Lays to 8558 and reply the inquiries that are sent in answer to the SMS. 2500 victors were selected by a random draw amongst the right reply entries and they would be entitled to two tickets for the film. Apart from this, 10000 victors were sent ringtones or screensavers of the film via SMS. Participants with right entries besides received digital content like nomadic ringtones, screensavers or gags as a complimentary gift. The nomadic trade was worked out between Mobile2Win and Frito-Lay India Ltd. The competition was valid from 18th May to 31st May and victors were informed via SMS everyday. As Lays was the taking murphy french friess trade name, and its trade name embassador was Saif, it got a batch of free promotion for the film. The loyal clients of the trade name had something to look frontward to with the launch of the new spirit every bit good as Saif ‘s new release. Consequently the range or more accurately the figure of occupied clients of the run can be estimated as: = Number of SMS ‘s received for the competitionMTVMay 21 onwards, the much awaited Rishi Rich ‘s new music picture for Kunal Kohli ‘s movie Hum Tum was seen on MTV. The music channel had entirely tied up with Yash Raj Films to co-produce the music picture for the film ‘s title path. Besides the affiliation enabled for the first clip on Indian telecasting a alteration in the logo of MTV, which carried the Hum Tum characters. Using music picture and logo stigmatization were alone attacks. This was the first clip that an experiment like this was seen in Bollywood, where a music picture was created entirely as a film selling tool. Another first was for Rishi Rich, as he had ne'er earlier produced a path for a mainstream Hindi Film. The path ‘U-n-I, Mere dil vich hai Hum Tum, ‘ was a hip-hop bhangra path, produced by Rishi Rich and sung by Veronica and Juggy D. It is a vernal racy path which was composed by Veronica and is shot against the background of celebrated memorials of Bombay. It was a speedy hit with the crowds due to its bouncing subject, and it besides worked really good for the film. The vocal was in melody with the movie ‘s thought. It was the first clip that Yash Raj Films used an international creative person for their movie ‘s soundtrack. All the parties involved got their equity on the tabular array, which in bend helped the picture go an instant hit – Yash Raj known as the grandfather of Bollywood, Rishi Rich as the new modern bhangra creative person, and MTV, the most sought after young person channel. Evaluation for the above activity is assumed to be measured in the undermentioned mode as we do non hold the existent Numberss of the selling spend: FCT rates for the screen size and consequently averaging it out + excess premium for the logo branding on the channelJassi Jaisi Koi NahinJassi Jaisi Koi Nahin, the household show, aired on Sony Entertainment Channel became a portion of Hum Tum ‘s selling program. YRF roped in the show to advance their film Hum Tum. Saif playing the function of Karan, a cartoonist in the film, made an visual aspect in the show. It was the first clip a character from the large screen stepped into the little screen, for a cameo with the show ‘s lead character. This alone episode was aired on May 27th, one twenty-four hours before the release of the film. Saif Ali Khan was teh current spirit amongst Bollywood histrions. The brace created the expected enthusiasm, as Jassi was a popular show, and Saif a popular star. The shot for the episode took topographic point at the Chitrath Studios, Powai. The cameo involved Saif sing Jassi ‘s place in the show – Gulmohar House. He was seen playing the function of Karan Kapoor from the film, where he is a cartoonist. It was seen that Jassi invited Saif to the manner house in order to debate his point of views as shown in his amusing strips. The subject for the amusing strips is Men are from Mars and Women are from Venus. It fundamentally illustrates the differences between the genders. Now, Jassi differs from Saif ‘s point of position, and they are shown discoursing this as a portion of the show. The attitude of Karan Kapoor, the cartoonist played by Saif is rather contrary to Jassi à ¢â‚¬Ëœs attitude in the show. This is one of the premier grounds the coupling worked, as there was something that the viewing audiences could look frontward to. It was a welcome me displacement from the mundane show. Jassi was anyhow a profitable show for the channel, and the Saif cameo provided the bombilation, the manufacturers needed for the film Hum Tum. It was a win-win state of affairs. Evaluation for the above activity can be measured in the undermentioned mode as we do non hold the existent Numberss of the selling spend: = Comparison of TRP for the show on that peculiar twenty-four hours with other yearssDecisionIn today ‘s twenty-four hours, most films are seen come ining the market with multiple selling and media affiliations. It non merely provided the intended push to the film, but besides creates a bed of positive word of oral cavity for the film, and a certain sum of exhilaration in the heads of possible viewing audiences. In 2004, Hum Tum was one of the first such films to hold so many multiple selling partnerships, and since so it ‘s a day-to-day phenomenon. The presence of trade names adds so many excess oculus balls to the film, that the consequence is increased enormously. Hum Tum ‘s selling affiliations were an intelligent mix of Television, Music, Chips, and Print. It reached its audiences through assorted agencies, and finally struck a chord with the young person every bit good as the household.

Watching TV Essay Example | Topics and Well Written Essays - 1000 words

Watching TV - Essay Example For that reason, it keeps people more aware of their surroundings making people smarter when it comes to solving societal issues. Therefore, in my opinion TV makes people to be intelligent. This argument is in agreement with Steven Johnson essay† watching T.V makes you smarter.† The choice of material that people choose to watch on television is what matter in relation to the intelligence it is going to add on that person. For example, shows like Simpson have an entertaining aspect while at the same time has quality of morals and knowledge that it shares with it viewers. For that reason, most people who spend their time watching the Simpson get to grasp knowledge what the show is trying to bring out (Johnson 170). Furthermore, the shows targets the average American so promoting the life of a middleclass American. By so doing, it encourages individuals who watch the show because they know that there is a person who understands what they are facing each day, hence adding and intellectual advantage. Moreover, television has its advantages when it comes to the group of people it wants to target. The television shows that are aired have an age bracket meaning that the content that is aired for children adds some intellectual value. For example, tellytubbies and other cartoons act as a good method to measure the children intellectual capability to establish whether they understand the content. Thus, although the content is entertaining it also grabs the attention of the children meaning that at the end of the show they will have achieved something. Furthermore, television acts as an intellectual advantage because it promotes many possibilities such as higher learning, as well as, providing entertainment (Johnson 175). For example, when watching a documentary a person get to understand many thing and by seeing the visual pictures on the documentary makes them more alert; hence, acting as a great source of gathering

Managing HR Essay Example | Topics and Well Written Essays - 2500 words

Managing HR - Essay Example The researcher states that in order to select the best practice for recruiting new employees, the company gave an insight to all possible options and the costs involved. With the advent of the internet, and its deep impact on the human resourcing, companies have already been relying upon the computers to access and utilize a number of advantages, recruitment being one of them. Tracking of resumes, job applications, new job postings etc., has all been made much easier than before with the help of online recruitment methods. In spite of a number of employers using the traditional methods of newspaper ads, referencing within the industry, search agencies and personal recommendations, e-recruitment can easily integrate with all these HR services and offer much better results. Another part of the essay aims to explore the various methods that can be utilized by the company in order to reduce the absence of employees. Absenteeism can be defined as the unscheduled absence of employee / empl oyees from work and the cause of absence may range from personal to professional reasons – like illness, family issues, problems at office etc. managing employee absence has become one of the most challenging tasks for the companies across the globe. While there exists no particular approach for absenteeism management, the managers are required to address the issues and causes, and subsequently suggest solutions to employees to reduce their leaves and also increase work efficiency, such as counseling as the best method possible.

History Of Aromatherapy Essay Example | Topics and Well Written Essays - 1000 words

History Of Aromatherapy - Essay Example For this ancient culture, perfumes and aromatherapy were a part of daily life, with perfumed substances used in both religious rituals and in medicine. Fragrances were so important to the ancient Egyptians that one of their deities was dedicated to them. Nefertem, the God of perfume, was an important figure in the Egyptian pantheon3, and is linked to Egyptian creation myths as well as being the official patron of plant-based cosmetic and healing arts. Nefertem was most closely linked to the lotus flower, which is still an integral component of Chinese medicine in the present day. The ancient Egyptians used plant oils in religious ceremonies and rituals of all types including embalming, purifying, healing, beautifying, and bathing4. They are known to have used a number of aromatic compounds, including myrrh, frankincense, cedarwood, juniper, and coriander5. Records which date back to 4500 BC mention aromatic oils, barks, resins, and spices used in medicine, religious ritual, and embalming. Many different uses for various plant extracts are documented. For example; hayfever was treated with antimony, aloe, myrrh, and honey6. Queen Nefertiti is said to have used cleansing beauty masks made of honey, milk, and flower pollens7, and to have bathed in oils from 80 different fruits and herbs to keep her skin soft. The Egyptians are thought to have used the processes of distillation and enfleurage to extract plant oils8. The enfleurage technique involves drying flowers over a rack of lard or tallow so that the fat absorbs their scent. This technique was used to extract scent from the Nile lotus, an important ingredient in Egyptian perfumery which features prominently in temple art. Scented substances were included in many of the rituals involved in preparation for the afterlife. They included containers of scented oils at burial sites of the deceased for them to use in the afterlife, and tucked branches of antiseptic herbs such as rosemary within the folds of the cloth wrappings to help preserve the mummy. Cedarwood, clove and myrrh oils were used to embalm the dead. Traces of such herbs have been discovered with intact portions of mummified bodies, with the herb's scent faint but still apparent9. Aromatherapy through the Ages Both the ancient Greeks and Romans gained much of their knowledge of aromatherapy from Egyptian culture10. As trade routes began to open up between Egypt and Europe, the Greeks followed the Egyptians' lead in using plant oils both medicinally and cosmetically. Greek soldiers carried essential oils such as myrrh into battle for the treatment of wounds11, while the famous 'father of medicine', Hippocrates, believed that daily aromatic baths and scented massages were essential to good health12. Knowing that certain plants had antibacterial properties, he urged people to burn these as protection when plague broke out in Athens. Later, the Romans also imported aromatic products from the Far East13. The Romans mastered the art of aromatics, and discovered that while some fragrances were stimulating and uplifting, others had relaxing sedative effects. During the European plague of the 14th century, over eighty million people across

Should one be concerned about rising levels of inequality in the Research Paper

Should one be concerned about rising levels of inequality in the global economy - Research Paper Example On contrary, some inequalities are known to promote investments but excessive implication of this global economic inequality results to destructive options. The income inequality can easily obstruct long-term growth and development. It is also famous for increasing the country’s economic growth duration and has a more complicated spell than low government corruption, free trade, foreign investment and any outstanding foreign debt. In a global perspective, the focus on opportunity and income disparities comes as Europe and United States struggle with the increasing economic downfall, which widens the gap between the poor and the rich. This situation has dominated the prime reason on the Americans choice of the presidential election and spurred common European street protests. At the same instance, economic inequality is taking a profound position in developing countries such as India and China. Despite the unscathed escape of global economic recession in these developing nations, a comprehensive study points out that decrease and growth of poverty levels in these nations coincides with inequality rise leading to imperative social tension. The global inequality shrinks in the presence of emerging markets and power shifts. Many nations greatly oppose the widening gap trend hence making the issue of global economic inequality a focal point (Ferreira and Walton 67). Global economic inequality has a tendency to vary in regard to historical periods, societies, economic systems and structures. The term has a direct reference to the cross-sectional distribution of wealth and income at a particular period. There are several numerical indices for economic inequality measurement, but a commonly used one is the Gini coefficient. Many are also the reasons for the emergence of economic inequality within the society. A recent development on the overall income inequality amongst OECD countries has been commonly

What Is Globalisation and How Does It Affect the Multinational Essay - 1

What Is Globalisation and How Does It Affect the Multinational Enterprises - Essay Example This research will begin with the definition of globalization as the process through which isolated regions of the world become more integrated as a result of increased international cooperation in the exchange of knowledge, cultural values, political ideas, and economics. This process has largely been made possible by technology advances with special attention to the internet. Indeed, as the world has become more connected to the internet, people across the world have increasingly become interdependent in such activities as political policy, travel, communications, and trade However, while contemporary assumptions are that globalization is a fairly modern phenomenon as a result of ICT inventions, it has actually been taking place for hundreds of years. For instance, the Silk Road that spanned from East Asia into Europe is early evidence of international trade and cultural exchange, as is the invention of railroads and steamships. What has made globalization especially salient in the last one hundred years is that the invention of road vehicles and airplanes has dramatically eased international trade and exchange? Moreover, digital communication tools invented in the late 20th century have made globalization in the modern sense a reality. One organization that owes much of its success to globalization is Wal-Mart, which has been able to take advantage of cheaper imports, cheaper labor, and improved logistics and ICT capabilities in previously isolated regions like East Asia to gain a comparative advantage. The term globalization is derived from the verb â€Å"globalize† that encompasses the aspect of international influence and interdependence between diverse economic and social systems. The concept of globalization has several definitions and interpretations, which range from such diverse disciplines as anthropology, philosophy, sociology, and business. According to Dehesa, there are four fundamental aspects from a business perspective that define the c oncept, which are trade and transactions, movement and migration of people, investment and capital movements, and knowledge dissemination. Globalization, in essence, is a natural phenomenon that enables for synergy in both markets and cultures through the process of specialization.

The strategic life of Howard Hughes Case Study Example | Topics and Well Written Essays - 500 words

The strategic life of Howard Hughes - Case Study Example vidual who was ready to risk his equity on creativity and innovations and had noticeable efforts and skills of creating and experimenting new ideas (Frehner & Waldron, 2004). The life of Howard Hughes signifies systematic methods put into use to achieve his personal plans and success. He is a well-known individual who could utilize the available specific resources to achieve short-term goals aiming at a defined mission. In addition, this individual used a unique tactic for accountability in any action taken either by himself or on his behalf. Howard had unsatisfied thirst for knowledge. He utilized hands-on tactic as a management style to inspire and motivate his team (Higham, 2011). The vast tendency to differentiate personal and business life despite common hardships was also another reason behind Howard’s success. He remained devoted and focused on short-term goal achievement with a tactful mission for a long-term goal. Howards personal strategies comprise of several activities utilized to give a competitive advantage in innovation and entrepreneurship. To strengthen his financial stability and competitiveness, Howard Hughes was good in overcoming his weakness and capitalizing on his strengths. In his life as an entrepreneur and a successful businessperson, Howard never compromised on his goals. It is worth noting that as an entrepreneur and individual should understand all the stages and goals needed for success. His life full of struggles proves that never distracted him from achieving personal dreams. Staying focused to the set goals is one of the vital strategies for business performers (Frehner & Waldron, 2004). The strategy of obtaining the best employees is one of Howard’s secrets behind his success. He employed people whom he could trust and have a great treasure in them. The secret behind being hands on is a strategy used by Howard. He was greatly admired by his workers as a perfect team leader who had step-by-step involvement in his projects.

Analyzing the Movie Avatar Term Paper Example | Topics and Well Written Essays - 1750 words

Analyzing the Movie Avatar - Term Paper Example From Alien presentation to the grand military, from racial issues to excessive use of cigarettes, the movie has faced criticism on various topics. In short, Avatar is not only a manifestation but also an influence on the contemporary society. Starring Zoe Saldana, Sam Worthington, Sigourney Weaver, Michelle Rodriguez, Giovanni Ribisi, Joel David Moore, CCH Pounder, Peter Mensah, Laz Alonso, Wes Studi, Stephan Lang and Matt Gerald, this movie is a full time entertainment for its viewers for the span of two and a half hours. Synopsis of the Movie Avatar happens in the imaginary world of Pandora, which is created by James Cameron using digital hi-tech methods, which is occupied by incredible living beings and a local race of blue aliens named as Na’vi. The movie has been present in three dimensions which is a relatively new technology but the use of the 3D technology has been done without novelty. Twentieth Century Fox together with James Cameron, have made a movie which is in fa ct an experience, which cannot be pirated. A relatively large number of audiences are paying extra to watch the movie in 3D even numerous times on a monolithic IMAX screen. (Jesser. 152) The imaginary world of Avatar is somewhat evocative of imaginary virtual spaces like the second life, in both situations the people make use of avatars to go to the space, live there and act in an imaginary world. Avatar takes a step forward, and is able to fully transmit his consciousness into his own secondary living being, disposing off his weak and disabled body in the last moments of the movie. The association between the body and the avatar, the real and the imaginary spaces, is depicted in the movie although the avatars and the humans occupy the same planes of existence. Cameron has depicted a variety of styles and genres in the movie. It is no doubt an idea of post-colonialism: it portrays the Na’vi as the harmless and respectful population, while the humans are exposed as the corpora te military that leave their dying planet earth to excavate the precious resources of Pandora. The movie has presented an anti-war concept portraying the soldiers as cruel and brutal people who only aim to chase the company dollar. All soldiers are males except for a female pilot, who rejects the violent actions against the native population of the Na’vi. Many critiques have not mentioned the topic of gender in the movie but it is worth mentioning. Jake Sully is the main character of the movie who is a Marine. Because of his protagonist status, and that of his avatar, he is shown to negotiate between the masculine corporate structure and the feminine sphere of nature and science. The prominent scientist, played by Sigourney Weaver, is a biologist who is interested to have the samples from Pandora. Many critiques have attacked less relevantly on her cigarettes. She interacts with the natives to learn more about them in contrast to Sully, who approaches the world in his own nai ve and playful way. A female Na’vi acts like his guide in the film who guides him through the world. Sully and his avatar are soon introduced to the tribe of the Na’vi and promptly become the most competent of them. This plot is somewhat the reminiscent of the movies like â€Å"The last Samurai† and â€Å"Dances with Wolves†. (Wilhelm. 45) This kind of narrative is also considered to have the â€Å"white savior† theme, in which a dominant race member, often not

Emotion Theories Essay Example | Topics and Well Written Essays - 1250 words

Emotion Theories - Essay Example Over the years of research, several theories regarding how the neuroanatomy of emotion functions scientifically extend from right hemisphere hypothesis, which suggests that same neural systems causes all emotions, specifically with the right hemisphere of the brain as responsible in processing emotions (Wager, Phan & Liberzon, et al., 1998; Killgore and Yurgelun-Todd, 2007). Regardless of the strong data supporting the major role for the right hemisphere on emotions, a number of substantial evidence from research revealed a new pattern of brain asymmetry. The second theory such as the Valence Model proposes a combination of some brain systems (Elfenbein, Mandal, Ambady, et al., 2004). According to the theorists supporting this hypothesis, the right hemisphere of the brain processes negative emotions, while the left hemisphere, for positive emotions (Killgore and Yurgelun-Todd, 2007). The purpose of this paper is to discuss and compare the two different theories of brain and emo tion and establish evidence from empirical research in favor of the alternative Valence hypothesis. The pioneering theory about brain and emotion states that the left hemisphere is related with cognitive processes, whereas the right hemisphere is engaged with the interpre... Correspondingly, two years after, Babinsky (1914) confirmed that patients with injury on the right hemisphere became manic or emotionally indifferent (as cited on Dameree, Everhart & Youngstorm, et al., 2005). The two early studies directed to the development of the "right hemisphere hypothesis", which asserts the most important role for the right hemisphere in the processing of all human emotions. Many studies have provided support for this hypothesis. For example, a recent research conducted on recognition of emotion in facial expression among thirty seven brain-damaged subjects (Adolphs, Damasio and Tranel, et al., 1996) noted significant results. First, that participants with lesions on the left hemisphere showed no malfunction in the facial expressions of emotion, whereas, subjects with damage on the right hemisphere displayed such impairment. Further, the research suggests that impairment of the processing of facial expressions of emotion is attributed to lesions of two discrete regions in the right neocortex such as the right inferior parietal cortex and the anterior infracalcarine cortex. Intimately associated with this research is the hypothesis that people with damage to the left hemisphere produces intellectual disorders. Damage to the right hemisphere however produces affective disorders and failure to respond to humor (Wager, Phan & Liberzon, et al., 1998). Sackiem, Gur and Saucy (1978), confirmed that facial expressions are more intensely expressed in the left side of the face, suggesting a greater involvement of the right hemisphere in the production of emotional displays. Research in schizophrenia also noted that these particular patients who are well

Responsible Dog Ownership Editorial Essay Example for Free

Responsible Dog Ownership Editorial Essay Ð mÐ µriÃ' Ã °ns hÐ °vÐ µ Ð µmbrÐ °Ã' Ã µd thÐ µ jÐ ¾Ã'Æ's Ð ¾f Ã' Ã °ninÐ µ Ð ¾wnÐ µrshiÃ'€ fÐ ¾r Ã' Ã µnturiÐ µs, frÐ ¾m GÐ µÃ ¾rgÐ µ WÐ °shingtÐ ¾n Ð °nd his Ð mÐ µriÃ' Ã °n FÐ ¾Ã'…hÐ ¾unds tÐ ¾ GÐ µÃ ¾rgÐ µ W. Bush Ð °nd his Ð…Ã' Ã ¾ttish Ð ¢Ã µrriÐ µrs. Ð ¢Ã ¾dÐ °Ã'Æ', thÐ µrÐ µ Ð °rÐ µ Ð °Ã'€Ã'€rÐ ¾Ã'…imÐ °tÐ µlÃ'Æ' 73 milliÐ ¾n dÐ ¾gs in thÐ µ U.Ð…. Ð °nd thÐ µir rÐ ¾lÐ µs in sÐ ¾Ã' iÐ µtÃ'Æ' hÐ °vÐ µ shiftÐ µd frÐ ¾m huntÐ µr Ð °nd wÐ ¾rking LÐ °brÐ °dÐ ¾r RÐ µtriÐ µvÐ µr tÐ ¾ fÐ °milÃ'Æ' Ã' Ã ¾mÃ'€Ð °niÐ ¾n. WhÐ µn wÐ µ hÐ µÃ °r Ð ¾f unfÐ ¾rtunÐ °tÐ µ inÃ' idÐ µnts invÐ ¾lving dÐ ¾gs, suÃ' h Ð °s Ð ° bitÐ µ, its Ð ¾ftÐ µn Ð ° rÐ µsult Ð ¾f Ã' Ã °rÐ µlÐ µssnÐ µss Ð ¾n thÐ µ mutt Ð ¾wnÐ µr part tÐ ¾ tÐ °kÐ µ rÐ µsÃ'€Ð ¾nsibilitÃ'Æ' fÐ ¾r thÐ µ Ð °nimÐ °l thÐ µÃ'Æ' Ã' hÐ ¾sÐ µ tÐ ¾ Ð ¾wn. Ð ¢hÐ µrÐ µ Ð °rÐ µ twÐ ¾ Ð µnds Ð ¾f Ð µvÐ µrÃ'Æ' lÐ µÃ °sh Ð °nd rÐ µsÃ'€Ð ¾nsiblÐ µ Ã' Ã °ninÐ µ Ð ¾wnÐ µrshiÃ'€ bÐ µgins with thÐ µ mÐ °n nÐ ¾t thÐ µ bÐ µst friÐ µnd.ЕÐ °Ã' h Ã'Æ'Ð µÃ °r thÐ µ Ð mÐ µriÃ' Ã °n KÐ µnnÐ µl Ð ¡lub hÐ ¾sts RÐ µsÃ'€Ð ¾nsiblÐ µ DÐ ¾g ОwnÐ µrshiÃ'€ DÐ °Ã'Æ' Ð ¾n Ð…Ð µÃ'€tÐ µmbÐ µr 17 tÐ ¾ Ð µduÃ' Ã °tÐ µ thÐ µ dÐ ¾g-lÐ ¾ving Ã'€ubliÃ'  Ð °bÐ ¾ut thÐ µ imÃ'€Ð ¾rtÐ °nÃ' Ã µ Ð ¾f bÐ µing Ð ° rÐ µsÃ'€Ð ¾nsiblÐ µ LÐ °brÐ °dÐ ¾r RÐ µtriÐ µvÐ µr Ð ¾wnÐ µr. Just sÐ ¾mÐ µ Ð ¾f thÐ µ tÐ ¾Ã'€iÃ' s thÐ µsÐ µ Ð µvÐ µnts Ð °ddrÐ µss Ð °rÐ µ sÐ °fÐ µtÃ'Æ' Ð °rÐ ¾und dÐ ¾gs, thÐ µ right brÐ µÃ µd fÐ ¾r Ã'Æ'Ð ¾ur lifÐ µstÃ'Æ'lÐ µ, trÐ °ining Ð °nd Ã' Ã ¾mÃ'€Ð µtitivÐ µ Ð µvÐ µnts fÐ ¾r Ã'Æ'Ð ¾ur dÐ ¾g, tÐ °gging/miÃ' rÐ ¾Ã' hiÃ'€Ã'€ing ID Ð ¾Ã'€tiÐ ¾ns, LÐ °brÐ °dÐ ¾r RÐ µtriÐ µvÐ µr hÐ µÃ °lth Ð °nd muà ' h mÐ ¾rÐ µ.Ð ¢hÐ µ Ð KÐ ¡, thÐ µ nÐ °tiÐ ¾ns biggÐ µst rÐ µgistrÃ'Æ' Ð °nd lÐ µÃ °ding nÐ ¾t-fÐ ¾r-Ã'€rÐ ¾fit Ð ¾rgÐ °nizÐ °tiÐ ¾n dÐ µdiÃ' Ã °tÐ µd tÐ ¾ thÐ µ wÐ µlfÐ °rÐ µ Ð ¾f Ã'€urÐ µbrÐ µd dÐ ¾gs, rÐ µÃ' Ã ¾gnizÐ µs thÐ °t dog Ã' Ã ¾mÃ'€Ð °niÐ ¾nshiÃ'€ is nÐ ¾t Ð ¾nlÃ'Æ' Ð ° right but Ð °lsÐ ¾ Ð ° Ã'€rivilÐ µgÐ µ thÐ °t must bÐ µ rÐ µsÃ'€Ð µÃ' tÐ µd Ð °nd nurturÐ µd. In rÐ µturn fÐ ¾r this Ã'€rivilÐ µgÐ µ, Ã' Ã °ninÐ µ Ð ¾wnÐ µrs nÐ µÃ µd tÐ ¾ rÐ µsÃ'€Ð µÃ' t rÐ µÃ °sÐ ¾nÐ °blÐ µ, Ð µnfÐ ¾rÃ' Ã µÃ °blÐ µ, nÐ ¾n-disÃ' riminÐ °tÐ ¾rÃ'Æ' lÐ µgislÐ °tiÐ ¾n gÐ ¾vÐ µrning thÐ µ Ð ¾wnÐ µrshiÃ'€ Ð ¾f dÐ ¾gs, suÃ' h Ð °s lÐ ¾Ã' Ã °l lÐ µÃ °sh lÐ °ws, Ã' urbing Ã'€Ð ¾liÃ' iÐ µs Ð °nd liÃ' Ã µnsing rÐ µgulÐ °tiÐ ¾ns. Ð ¢hÐ µ sÐ °Ã'Æ'ing Ð ¾nÐ µ bÐ °d grÐ µÃ µn Ð °Ã'€Ã'€lÐ µ Ã' Ã °n sÃ'€Ð ¾il thÐ µ whÐ ¾lÐ µ bunÃ' h rings Ð µsÃ'€Ð µÃ' iÐ °llÃ'Æ' truÐ µ in tÐ µrms Ð ¾f mutt Ð ¾wnÐ µrshiÃ'€. Ð ll dÐ ¾g Ð ¾wnÐ µrs Ð µÃ °silÃ'Æ' bÐ µ misjudgÐ µd bÃ'Æ' thÐ µ dÐ µÃ µds Ð ¾f Ð ¾nÐ µ thÐ ¾ughtlÐ µss individuÐ °l. WÐ µ hÐ ¾Ã'€Ð µ Ã'Æ'Ð ¾ull tÐ °kÐ µ timÐ µ this mÐ ¾nth tÐ ¾ bÐ ¾nÐ µ up Ð ¾n rÐ µsÃ'€Ð ¾nsiblÐ µ dog Ð ¾wnÐ µrshiÃ'€ whÐ µthÐ µr Ã'Æ'Ð ¾u Ð °rÐ µ lÐ ¾Ã ¾king tÐ ¾ Ð °dd Ð ° Ã'€uÃ'€Ã'€Ã'Æ' tÐ ¾ thÐ µ fÐ °milÃ'Æ' fÐ ¾r thÐ µ first timÐ µ Ð ¾r Ð °rÐ µ Ð ° lifÐ µlÐ ¾ng dog lÐ ¾vÐ µr. LÐ µÃ °rn whÐ °t it tÐ °kÐ µs tÐ ¾ bÐ µ Ð ° rÐ µsÃ'€Ð ¾nsiblÐ µ dog Ð ¾wnÐ µr. YÐ ¾ur bÐ µst friÐ µnd is Ã' Ã ¾unting Ð ¾n Ã'Æ'Ð ¾u.

Create Dramatic Tension Essay Example for Free

Create Dramatic Tension Essay A view from the bridge, one of Arthur Millers first comings when he became interested in the work and lives of large communities of long shore men. Arthur Miller himself worked as a long shore man on New York Brooklyn harbour. This certainly invigorated him into something dangerous and mysterious. A View from the Bridge originated from a simple story Millers friend had told him about. At the time Arthur was active with numerous other projects he hand entitled to do, so he didnt act upon this piece immediately. His travels along with many potential ideas combined with his clever knowledge and imaginative understanding would give way to something that would later on become controversial. This play was written in 1955, set in Red Hook in a slum area in New York, its exactly as it sounds, dull, dark and full of unwinding drama behind closed doors. Based in 1940s immigration had been illegal at the time when America had banned it due to heavy immigrant incomings, this made coming into America difficult but not impossible. A View from the Bridge at first boasts upon a second generation Italian family, consisting of Eddie, his wife Beatrice and her niece Catherine, these three characters living together pleasantly. These characters play an essential role in dialectical amusement. This Italian family would follow the nature of the stereotypical Italian virtues, valuing loyalty, fixated trust, respect and honour. Respect and loyalty are things an Italian family should contain and retain. A clear feature in this play is immigration, which right from the beginning intertwines through to the end. Starting of with such a young fun loving warm hearted family filled with an easy atmosphere then merged towards difficult and stiff tension between additional characters like Redolfo and Marco who come over to stay from Italy, the family go through hoops of dispute leading to argumentative circles and to a most glum ending. When Beatrices cousins Marco and Redolfo move into in with the family welcomed by Eddie, things start to submerge. Eddie notices Catherines fondness for Redolfo, causing Eddie to become over protective, but not because its his niece but more so because of unmentionable deeper feelings he has for his niece. This family gets torn apart by jealousy, loss of trust and violence. At the end of the play after psychological and verbal threats from Eddie to Redolpho, Marco at the end of Act one/two lifts a chair above Eddie declaring power, urgency and alarms start to go off. At the end of the play the immigration officers come in and arrest Marco and Redolfo. Tempers start to run up high as Marco swears at Eddie which sets him off. Eddie at the end attempted to kill Marco with a knife which goes by all his morals, but Marco turns Eddies weapon into his nemesis and kills him instead. Beatrice and Catherine were deeply upset about Eddies death recollecting what they lost forgetting all the trouble hed brought upon himself. Eddies death was appropriate it wasnt about why he would die more about how he would die. Although Eddie died, in a sense he became successful because he was killed on Catherines and Redolfos wedding day, so each day they would remember his death and why he died. My first key dramatic moment is when Beatrice says to Eddie you want something else Eddie and you can never have her! and when she also adds, the truth is not as bad as blood indicating that if he doesnt acknowledge the truth their will be a bloody outcome. When Beatrice says all this its as if she had brought everything that has been hidden for so long out into the wide open. She brings up the hidden agenda that has stayed taboo to her for so long, shes telling him that she knows that he wants something else and makes it clear she knows its Catherine by concluding and Eddie you cant have her! This is a key dramatic moment because this is when Miller lets Beatrice take control and helps the other characters understand why Eddie is doing what he is. Also because it comes as unexpected and to Catherine it would be a shock and would fill her with disgust, she had no idea what Beatrice was saying it hadnt sunk in to her, she couldnt believe what she was hearing. This moment delays whats happening and it starts to focus on Eddie, Beatrice and Catherine. This horrifies the other characters around and certainly makes the audience reacts with gasp, for the characters had no idea about Eddies feelings but the audience had an idea of it but didnt expect Beatrice to say what she did and they way she did. This caused dramatic irony because they knew something that the characters didnt and they were witnessing the build up. This left Eddie in a state uneasiness he swiftly went into denial knowing that inside that Beatrice was speaking the truth. Miller showed us the effects when both Catherine and Eddie both exclaimed B and diverted their attention and eyes on her. Miller created this effect cleverly because just as Eddie was going to confront Marco, Beatrice used this as a last attempt to stop Eddies frenzy. Miller showed us a wife telling her husband that she knows that her partner wants someone else, the biggest effect this would have is on Eddie. Also the way he showed us they horror in the raised voices. The audience and characters didnt suspect Beatrice to confront Eddie like this, since she was torn apart by these 2 sides. Miller runs the tension higher than it already was and straight back down to the confrontation of Eddie and Marco.

Genetic basis for criminality and anti social behaviour

Genetic basis for criminality and anti social behaviour What are the implications for society? We are what we repeatedly do is a quote by one of the greatest revolutionary minds of all time, Aristotle. Though its millennia since he lived, his logic isnt too outdated, if you frequently donate to charity, then youre benevolent. If you repeatedly break the law, youre a criminal. The modern question is where these behaviours stem from; your genetics or your environment? There is an increasing amount of empirical evidence on the contribution of genetic factors to individual differences in criminal and antisocial behaviours (Turkheimer et al. 1995). A recent meta-analysis of over 400 studies suggests that about 41% of human behaviour is genetically influenced with greatest heritability for antisocial behaviour and smoking (Malouff et al. 2008). It is a topic relevant both in a scientific and a social context. Should the discovery of a genetic basis for antisocial behaviour change the way it is treated and viewed by society? Or lead to a change in its definition, if youre a criminal due to a genetic predisposition, is it different to part-taking in criminal behaviour without a found genetic component? It is necessary to begin by asking, what is criminal and antisocial behaviour? It isnt simply disobedience, some forms of disobedience are acts designed to change the law or common practice such as the suffragette movement (CIBA Foundation Symposium. 1996). Other acts break the law, but are entirely acceptable within subgroups of society such as the recreational taking of cannabis. Some behaviour also breaks the law purely because the offender is below a legally defined age such as with alcohol and sex. One definition of antisocial behaviour is behaviour that lacks consideration for others and that may cause damage to society, whether intentionally or through negligence (Berger, 2003). Criminality falls under this definition of antisocial behaviour. This definition will be adopted here but it must be noted that antisocial behaviour cannot be restricted to that which is disapproved in all societies. In accord with the opening quote, repetition is important. In Farringtons 1995 study o f males from inner-city London, 96% admitted to having committed one or more of ten common crimes such as theft, violence, vandalism. Yet, we dont view 96% of the human population as criminals. Over the past decades, there has been a paradigm shift in the way human behaviour is approached. The social learning model has been majorly replaced by a balanced view emphasising the importance of genetic and environmental factors on human behaviour. There is now a wealth of evidence supporting that both genetics and environmental factors play an important role in accounting for individual differences in antisocial and criminal behaviour. There are two basic approaches to researching behavioural genetics. The first is classical genetics designs; a traditional approach involving no DNA examination. It analyses individual differences in a given trait by examining patterns of resemblance among individuals who are related genetically, environmentally or both (Baker et al, 2006), by studying twins, nuclear families and adoptive families. Classical approaches broadly determine whether genes are important and estimate the extent of the genetic influence. The second method studies Quantitative Trait Loci (QTL), genes which exert small but significant influence on complex traits. A QTL approach is considered more molecular than the classical designs because it narrowly specifies DNA sequences that increase risk for antisocial behaviour. This molecular aspect is a much more recent and developing approach than the classical studies, however, it is an important technique and studies are emerging indicating specific gene associati ons. To date, the classical approach has provided the scientific community with abundant evidence for both genetic and environmental influences on antisocial and criminal behaviour. The studies vary in the type of antisocial behaviour (juvenile delinquency, aggression, adult criminal behaviour etc), the definition of antisocial behaviour and the way its measured (official and school records, behavioural ratings by parents or teachers, self-reporting). It has been studied across the human lifespan and males are more extensively studied than females. Due to the inconsistency between each study, reviews of these studies are important to draw well-informed conclusions. A review by Rhee and Waldman in 2002 looked at 51 distinct studies which focused on some aspect of antisocial behaviour. The results of the studies were combined to estimate the relative effect of genetic and environmental influences. There a significant effects of additive genetic influence (0.32), non-additive genetic influen ces (0.09), shared (0.19) and non-shared environment (0.43), which clearly demonstrates the effect of heredity and environment on antisocial behaviour. The review also found that non-additive genetic effects appear most strongly for criminality compared to other forms of antisocial behaviour, and that there was a strong and decreasing importance of shared environment factors from childhood to adulthood. Genetics seems to be more strongly correlated with criminality and antisocial behaviour in adulthood than in childhood or adolescence. A wide range of behaviours are considered antisocial, however, it may be beneficial, especially in a legal context, to study illegal, criminal behaviours. Several large scale twin studies have been conducted in various countries such as USA (Cadoret et al. 1995) and Denmark (Hutchings Mednicks. 1975). They found that there is higher agreement between monozygotic (MZ) twins, who are genetically identical, than dizygotic (DZ) twins, who on average share 50% of their genes, for property crimes such as theft and vandalism (Cloninger Gottesman. 2000). This indicates a genetic component which is further backed up by evidence that property crime convictions among adopted individuals significantly increased when the biological parent was convicted but showed little or no increase when adopted children were raised by adoptive parents with such convictions (Baker et al. 1989). In the case of committing violent crimes, there seems to be no increased risk when studied as a function of adoptive or biological parents. In contrast to the large genetic influence on adult criminality, childhood behaviours such as minor rule breaking, theft, truancy, vandalism, can apparently be explained by environmental factors. Small genetic influence was only found in theft and minor rule breaking (Baker et al. 2006). Antisocial behaviour and aggression play key roles in the diagnosis of three mental disorders. Antisocial personality disorder in adults often involves aggressive, impulsive, and irresponsible behaviour. Significant genetic influences have been consistently found in twin samples and adoption studies. Conduct disorder is a childhood behavioural problem indicated by aggression, destructive behaviours, theft, dishonesty and truancy. It is thought to be a severe and clinical form of antisocial behaviour. It is associated with negative outcomes such as drug abuse, depression and, as adults, antisocial personality disorder. Multiple studies have shown that children with conduct disorder have a largely increased risk of developing antisocial personality disorder as an adult (Loeber. 1991). A history of antisocial personality disorder in a parent is the strongest predictor of persistence of conduct disorder from childhood into adolescence (Lahey et al. 2000). Like in antisocial personality d isorder, significant genetic effects have been found in twin samples and adoption studies (Eaves et al. 1997). Recent studies have shown that conduct disorder is significantly heritable, with estimates ranging from 27% to 78% (Baker et al. 2006). It seems theres a wealth of evidence indicating a strong link between genetics and conduct disorder and antisocial personality disorder. The third mental disorder is oppositional defiant disorder which is characterised by a repeated pattern of negative, aggressive and defiant behaviour in children. Twin studies have also investigated the heritability of oppositional defiant disorder. Several found significant genetic influences in oppositional defiant disorder symptoms, with heritability estimates ranging from 14% to 65% (Eaves et al. 1997). All these studies provide direct evidence for genetic influences on antisocial behaviour. However, there are numerous studies that provide indirect evidence by examining the genetics of traits that correlate with antisocial behaviour. Understanding the genetic influences on correlated traits can give us important information on the genetic mechanisms underlying antisocial behaviour. One of the most relevant traits is impulsivity. Individuals are differently susceptible to antisocial behaviour due to variation in traits such as impulsivity which are heritable according to data from large twin and adoption studies. Heritability estimates range from 20% to 72% (Coccaro et al. 1993). It is thought that genes modulate behaviours such as impulsivity, which can lead to other disorders such conduct disorders, antisocial personality disorder and ADHD. ADHD in childhood has been linked to antisocial behaviour in two ways. Research has shown that, children with ADHD are more likely than those w ithout it to show antisocial behaviour as an adult (Hetchman et al. 1984). It appears that children who have symptoms of ADHD have a more persistent form of conduct disorder. Other studies have shown that youths exhibiting both ADHD and antisocial behaviour manifest severe forms of antisocial behaviour such as extreme physical aggression. An adoption study has shown a high genetic component for attention problems which are a key diagnostic feature of ADHD (Van Den Oord et al. 1994) and heritability estimates range from 39% to 91% (Thapar et al. 1999). As shown, there is an abundance of classical genetic studies showing the importance of genetic predispositions as well as environmental factors. However, this research contributes little to the exact biological mechanisms underlying the genetic effects. They represent black boxes in our understanding of antisocial behaviour. Some recent approaches have been adopted to tackle this gap in our knowledge. One such approach is a measured risk factor which investigates traits and behaviours known to correlate with the risk of antisocial behaviour. Multivariate genetic models are used to explain sources of genetic covariance underlying the correlation between a trait and antisocial behaviour. This may be applied to the traits discussed earlier such as impulsivity, attention deficit but also to biological risk factors such as hormones, neurotransmitters etc. However, little research using this method has been done to date. (Little has been done using this method to date. ) A second approach is by using QTL designs which identifies specific genes as having associations with or functional significance in antisocial behaviour. It could be called a measured gene approach. Knowing the genes involved in behavioural disorders such as those discussed, including antisocial behaviour, brings with it a better understanding of the genetic mechanisms. Identifying particular genes associated with different disorders that regulate, say, neurotransmitter activity may allow adjustment of their levels by pharmacological methods. Genes associated with neurotransmitters have been identified for antisocial behaviour, in particular serotonin (5-hydroxytryptamine or 5-HT). Low levels of serotonin have been shown to increase impulsivity and repress sensible behaviour, both of which are linked to antisocial behaviour (Moore et al. 2002). A serotonergic gene with a relationship to antisocial behaviour is the gene coding for the serotonin receptor. A variant polymorphism of this gene, Serotonic2A Receptor gene (HTR2A), was found to be associated with drug abuse, shoplifting, hostility, vandalism and rape (Comings. 2000). Another serotonergic gene associated with antisocial behaviour is the HTR1DA gene which is suspected to play a role in serotonin metabolism. The C variant of this gene was found to be significantly associated with antisocial personality disorder in adults and conduct disorder in children (Comings. 2000). In particular, studies on aggression, a form of antisocial behaviour, have made advances in this field. A detailed analysis of 24 studies of the genetics of aggression indicated that heritability accounts for around 50% of the variance (Rhee Waldman, 2002). It was also noted that heritability for aggression was more important in adulthood than childhood and was higher in males than in females. Studies have shown that the Y chromosome is important for aggression in males, through its role in male determination but also through other Y-linked loci. When the male determining gene (Sry) was deleted in mice, it was shown that aggression was independent of the Sry locus implying other genes on the X and Y chromosomes are involved (Gatewood et al. 2006). One candidate gene related to sexual differences is the gene coding for the androgen receptor (AR), two studies have found a significant link for males with shorter trinucleotide repeat motif with verbal aggression (Jonsson at al. 2001) or violent criminal activity such as murder and rape (Rajender et al. 2008). A wealth of research indicates the key role of serotonin in aggression. Monoamine oxidase A (MAOA) is an enzyme which oxidases biogenic amines such as serotonin (5-HT), noradrenalin and adrenalin. Null mutations in the MAOA locus which cause an imbalance in serotonin metabolism are correlated with aggression in humans (Brunner et al. 1993). Later studies have centred on detecting behavioural associations with VNTR variants in MAOA. Significant associations have been found between longer base pair alleles of the MAOA gene and behaviour disorders including ADHD, conduct disorder and substance abuse (Comings. 2000). Other genes thought to be involved in the association between aggression and serotonin include the genes coding for tryptophan hydroxylase enzyme, which catalyses the rate limiting step in serotonin production and the genes coding for the serotonin receptors. There are further strong genetic associations between stress and aggression with candidate genes including those codi ng for dopamine-beta-hydroxylase and adrenaline receptors. Genetic influences on behaviour are not simple to understand. Gene expression for antisocial behaviour frequently depends on a number of other factors such as the effects of other genes or environmental influences. Classical genetic studies indicate strong interactions between genes and environment. The conclusion from candidate gene studies is that there are few, if any loci with a large effect; it is becoming increasingly obvious that the impact of genes is multifactorial; including other genes and the environment (Craig Halton. 2009). Studies of antisocial behaviour now require a comprehensive view of biological and social risk factors as well as their interaction. The extent to which genetic influence varies as a function of environmental effects is known as a gene X environment (GxE) interaction. A significant GxE interaction has been found in all major adoption studies of criminal convictions, such that the genetic predispositions, indicated by biological-parent antisocial beh aviour, presents the greatest risk to the adopted offspring in the presence of adverse environmental conditions, indicated by adoptive-parent antisocial behaviour (Baker et al. 2006). Negative environmental factors due to being raised by antisocial parents may have the largest impact on individuals who are genetically predisposed towards antisocial behaviour (Cloninger Gottesman. 2000). GxE is also seen at the specific gene level. A deleterious MAOB gene linked to aggression in human and mice has been demonstrated to have the greatest influence on antisocial behaviour in individuals who have experienced severe mistreatment during childhood (Caspi et al. 2002). The discovery of GxE interactions in antisocial behaviour highlights the sheer complexity of the gene-behaviour relationship. Until the past decade, there was very little research done to investigate how different risk factors interact in predisposing individuals to antisocial behaviour. Recently, there is a renewed interest in biosocial interaction effects and a number of possible interactive processes for biological and social risk factors have been outlined in the Biosocial Model. It acknowledges that biological risk factors may directly result in antisocial behaviour independent of social risk factors and vice-versa; this is the assumption of the majority of research to date. The essence of the biosocial model is that biological and social risk factors interact to produce antisocial behaviour. It also states that protective factors can disrupt all three pathways; biological, social and biosocial. A key understanding in the model is that there are antisocial subtypes and risk factors give rise to both a general predisposition to antisocial behaviour and different antisocial subtypes with potentially diff erent etiological bases, such as psychopathy or violence. Going back to the original question, is there a genetic basis for criminality and antisocial behaviour? The answer would have to be yes; there is a genetic basis for criminality and antisocial behaviour, and for most human behaviours. The evidence of its existence is out there in overwhelming quantity and multiple forms. Taking the answer as yes, there is a magnitude of other things that must also be understood. Attempting to understand genetic involvement in any behaviour is complicated, no gene has a monopoly control over any behaviour and its workings can only be understood in the light of interaction with other genes, environmental influences and protective factors. Future genetic studies of human behaviour require a comprehensive view of the interaction of biological and social risk factors; the adoption of an interactive predisposition approach. In behavioural sciences, the three essential guidelines are probability, probability, and probability. this is an essential quote by a leading psychologist Sandra Scarr. This is the second point of understanding; no aspect of human behaviour is so black and white that the presence of a gene means the behaviour is inevitable. Genes work in a probabilistic manner. There are no genes for long legs, but all things being equal, having gene a will give you an increased likelihood of having longer legs. In all things being equal, the all things are the genetic environment; the influence of other genes, the social environment; shared and unshared influences, and the interaction of these things. When these are equal in two individuals, the possession of gene a in individual 1 makes it more probable that his legs are longer than the legs of individual 2 who possesses gene b. In the same way, just because an individual has a shorter trinucleotide repeat in their androgen receptor does not mean they deterministically will murder and rape; it just increases the probability of them doing so. This probabilistic view, as opposed to a deterministic view, of genetic influence is essential to the appropriate social understanding of genetic predisposition to antisocial behaviour and criminality. This paradigm shift in how human behaviour is viewed, away from a social learning model and towards an interactive predisposition, will be reflected in society. One implication of a genetically based disposition to antisocial behaviour is the possible absolution of an individuals responsibility for such behaviour. As much as the advances are huge advances in the field of genetics in relation to antisocial behaviour, the broader picture is not complete. In most cases, genetic predisposition alone is currently too little understood to be a tool in so serious a matter as criminal blame. It is evident that there is a large genetic influence on these behaviours but only a few genes have been pinpointed with confidence in their effects. A more complete understanding of environmental influences is also needed, if genetic predisposition can be used to free or reduce a person of guilt, then so can early environment which also predisposes an individual to antisocial behaviours. This gets into an area where influences may be harder to prove. Also, it has been highlighted that the relationship between genotype and phenotype for antisocial behaviour is not linear, there are other influences such epistasis; this must be researched more fully so it is clearly understood before appropriate changes in society and the legal system can come about. In the future, when genetic predisposition is more adequately understood behavioural genetics could potentially be used in almost every aspect of the criminal justice system. Genetic behavioural forensic profiling might be used in law enforcement to predict the defendants personality and behavioural traits. Behavioural genetic information could be presented at a bail hearing by the prosecutor advising no bail to be granted due to the genetic predisposition to impulsivity or violence. It may also be used to support an insanity defence or as an independent basis for acquittal or used at parole hearings, to deny parole or as a basis for release (Rothstein. 2005). However, it is possible, even with this lack of understanding, to apply genetic predisposition to the legal system in personality disorders. As discussed, individuals who repeatedly show antisocial behaviour have a genetic predisposition. Personality disorders are often characterized by a manifest of persistent antisocial behaviour. Should a personality disorder be permitted to nullify or reduce responsibility for a criminal act? The modern answer seems to be yes. Apart from genetic predisposition, the main reasoning is that personality disorders are highly similar to other disorders that remain eligible for consideration in an insanity defence and a rule excluding them from forming the basis of a not guilty defence is scientifically indefensible and jurisprudentially hazardous (Kinscherff. 2010). This argument is the groundwork for the foundation of a criminal responsibility defence. A verdict of not guilty by reason of insanity does not mean the individual returns to the community. They are usually committed to a state psychiatric facility for a time, often longer than they would have spent in prison and this must be applied to a not guilty plea on the grounds of a personality disorder. If a defendant successfully uses impairments arising from a personality disorder to nullify criminal responsibility then the defendant should be assumed dangerous and to protect public safety, they should be subjected to int ervention to achieve the goal of incapacitation, potentially with lifetime supervision. Further research is needed as currently there is no demonstrated effective intervention for some personality disorders, especially antisocial personality disorder. The alternate proposition is that a personality disorder should not nullify responsibility for a criminal act. This implies that there is some conceptual bright line distinguishing personality disorders and all other mental disorders in terms of genetic heritability, etiology, neuro-cognitive functioning or other relevant dimension; however, this implication is not supported by science (Kinscherff. 2010). Another implication of a genetically based disposition to antisocial and criminal behaviour is the treatment of these people in society. In the late nineteenth and early twentieth centuries, researchers believed that genes were fully responsible for criminal activity and that criminals could be identified by their physiological features. This information, combined with ideas of a eugenics movement led to acts of sterilisation to rid society of criminals, idiots, imbeciles, and rapists (Joseph, 2001). This belief induced a period of widespread inhumane treatment in Western Europe and many USA states. Genetic research into human behaviour was also misused to support Nazi claims of racial superiority, which directly affected millions in World War 2 (Rothstein. 1999). To prevent this, society must be educated in the probabilistic view of genetic influence, along with the importance of environmental factors and their interaction. This is where the media plays a crucial role; the genetics of human behaviour have always been popular with the public. However, the descriptions of scientific research in the popular media are not always controlled. There is an increasing number of reports advocating that violence, impulsivity, aggression and other behaviours are hard-wired rather than caused by many factors (Clark et al. 2000). Misunderstanding and over-estimation of the role of genes in human behaviour is of great concern. It is to be expected that individuals and institutions may act on these misconceptions. Many entities with financial interest in the behaviour of particular individuals might seek to use genetic information to predict behaviour; insurers might be liable for injuries caused by an impulsive or aggressive individual. Employers may be interested in a potential employees behavioural disposition. The wrongful use of behavioural genetics in employment could lead to the exclusion of individuals from important opportunities. Laws may be needed to prevent generi c discrimination in employment and to protect the confidentiality of genetic information. Behavioural genetic information is an ethical and societal issue; it brings to light individual and social ideas of equality of opportunity, discrimination and personal responsibility. A final implication is the great need to try and identify those individuals, especially children, who may become susceptible to certain disorders or personality traits that can lead into antisocial, delinquent, or criminal behavior, in confidence. Society needs to focus on the treatment and rehabilitation of those individuals in need. Certain educational, environment enrichment programs have been shown to have a lasting effect on children if given by a certain age (Raine et al. 2003). If more of these programs could be developed, society could help prevent the future antisocial or criminal behavior of children, minimizing genetic factors in the role of human behaviour. One misapplication of the need to identify predisposed individuals is in fetal screening. Is the utilization of genetic information to determine who should and should not be born a reversion to the negative eugenic practices of the early twentieth century (Paul. 1994)? Prospective parents might test embryos for a genet ic marker before implantation to avoid giving birth to a child with potential for criminality. The use of genetic information in order to select against potential humans with undesirable traits certainly smacks of eugenic motivations (Duster. 1990). Society needs a deep understanding of interactive predisposition before it is capable of correctly dealing with important ethical debates such as this one. In light of recent research, it is impossible to deny the role of genetics in behaviour. As the topic catches the medias eye more and more, the idea of behavioural genetic determinism becomes ever more popular and widespread, there is a potential for misuse and misunderstanding of behavioural genetic information. As its application in everyday life is likely to increase, this misunderstanding is a critical societal challenge which needs to be tackled immediately. Unless this concern is addressed, there is a risk that the legal and commercial applications of behavioural genetics will outpace the science to our detriment. It must be widely understood that having a genetic predisposition for criminal behavior does not determine the actions of an individual, but if they are exposed to the right environment, then their chances are greater for engaging in criminal or antisocial behavior. As much as there is a need for further genetic research, social science needs to research the effect of genetic explanations for behaviour on individuals and society.

Comparison Certified Nursing Assistants versus Licensed Practical Nurse

Comparison Why would anyone be in the healthcare field? First, there are different types of positions available. Second, this is a very rewarding career for those who enjoy caring for others. Although, most people think there are a lot of differences between certified nursing assistants and licensed practical nurses, they share the same type of work, working conditions and job outlook. The nature of the work is very similar for the C.N.A. and L.P.N. A C.N.A. work includes performing routine tasks under the supervision of nursing staff. They answer call bells, deliver messages, serve meals, make beds, and help patients eat, dress, and bathe. Aides also provide skin care to patients, take pulse, temperature, respiration, and blood pressure and help patients get in and out of bed and walk. They also escort patients to operating rooms, exam rooms, keep patient rooms neat, set up equipment, or store and move supplies. Aides observe patient’s physical, mental, and emotional condition and report any change to the R.N. Likewise the L.P.N. provides basic bedside care. They take vital signs such as temperature, blood pressure, restorations, and pulse. They also treat bedsores, prepare and give injections and enemas, apply dressings, apply ice packs and insert catheters. L.P.N.’s observe patients and report adverse reactions to medications or treatments to the R .N. or the doctor. They help patients with bathing, dressing, and personal hygiene, and care for their emotional needs. ...